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Victoria’s Secret + Michael Bay = Holiday Magic

It’s not often that we come across (no pun intended) a holiday spot directed by Michael Bay, so I was dying when I saw this. The Institute, an Emmy award-winning commercial production company co-founded by the Transformers auteur and Scott Gardenhour teases us with their newest holiday commercial for Vicky’s. And, because we love you so much, we’re proud to share Part 1 of a webseries they’ll be airing throughout the month of December that gives a behind-the-scenes look at the making of the commercial. I don’t know about you, but I’d much rather see a chick on a horse than that Old Spice dude on a horse. Oh, and you’re welcome.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!