Though he’s launched record labels, airlines and is now delving into space tourism, Richard Branson‘s always kept the concept of Virgin Mobile close to his heart. Well, that at least appears to be the story behind this new spot for the brand from Mother New York, which veers away from fake celebrity couples and other concepts for its client and instead focuses on the man behind the Virgin empire.
From the looks of it, Branson was a rock star since birth, but it was in mod-obsessed 1960′s London where he became obsessed with the idea of launching Virgin Mobile. Is it just us or did the makeup job on the actor in the advert make him resemble the Geico caveman during this era? Anyways, the spot is part of a new Virgin Mobile USA campaign/tagline called “A Higher Calling,” which is launching alongside the Virgin Mobile Live platform. As for Branson’s higher calling? Well, according to the VO at the end of the ad, it’s to “service every last one of you.” Take that as you will.