PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Vitro Continues ‘Shedding’ Approach for Asics

If it ain’t broke, don’t fix it. At least that’s what we gather is Vitro’s thinking behind its latest campaign for Asics, which is pretty much identical in style to the “Sound Mind, Sound Body” spot the San Diego-based agency created for the shoe brand almost a year ago. Well, at least the title’s different in this campaign, which is dubbed “Sport Releases More Than Just Sweat.” Whatever the similarities, it appears that the MDC-owned shop’s efforts are paying off for Asics, which claims to be the number two running shoe brand in the U.S. behind Nike. Broadcast credits and select “Sweat” print ads after the jump.

TV Credits:

Executive Creative Director: John Vitro
Creative Director: KT Thayer
Copywriter: Elliot Allen
Art Director: David Reyes
Director: Bruno Aveillan
Post: WIZZ
Production: Believe
Director of Broadcast: Mickey Strider
Group Account Director: Michael Catanzaro
Account Supervisor: Danielle Chalin

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!