TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Vitro Continues ‘Shedding’ Approach for Asics

If it ain’t broke, don’t fix it. At least that’s what we gather is Vitro’s thinking behind its latest campaign for Asics, which is pretty much identical in style to the “Sound Mind, Sound Body” spot the San Diego-based agency created for the shoe brand almost a year ago. Well, at least the title’s different in this campaign, which is dubbed “Sport Releases More Than Just Sweat.” Whatever the similarities, it appears that the MDC-owned shop’s efforts are paying off for Asics, which claims to be the number two running shoe brand in the U.S. behind Nike. Broadcast credits and select “Sweat” print ads after the jump.

TV Credits:

Executive Creative Director: John Vitro
Creative Director: KT Thayer
Copywriter: Elliot Allen
Art Director: David Reyes
Director: Bruno Aveillan
Post: WIZZ
Production: Believe
Director of Broadcast: Mickey Strider
Group Account Director: Michael Catanzaro
Account Supervisor: Danielle Chalin

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!