Well, looks like our tipsters jumped the gun last week on who actually won the NAPA account, but it’s now official, as you may have heard, that Kansas City-based, WPP-owned VML has been named agency of record for the auto parts chain. From what we’ve heard, DDB was also in the pitching mix for the account, which includes all national creative duties including TV, radio, print, sponsorship activation and digital. The 88-year-old NAPA brand previously worked with what is now Publicis Kaplan Thaler, which had handled the account since 2009.
Jon Cook, CEO/president of VML, says in a statement, “We’re incredibly proud to be selected as NAPA’s agency of record. VML’s focus has always been about challenging conventional thinking and delivering more relevant, innovative and category-changing ideas. These were some of the priority ingredients that NAPA wanted in an agency partner, and we can’t wait to get started.”