TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

VML Picks Up Digital Duties for Coors/Coors Light

Kansas City-based VML is the latest WPP shop to join the MillerCoors roster, as sources familiar with the matter confirm that said agency has been tapped to replace Razorfish as digital AOR for the Coors and Coors Light brands. Of course, we’re sure most of you recall that MillerCoors parted ways with longtime agency Draftfcb as well as Razorfish at the beginning of this month, replacing the former with a new, Chicago-based WPP unit that features folks from Y&R, Ogilvy, JWT and Grey.

As for VML, the agency’s no stranger to the brew business, having been named digital AOR for InBev’s Stella Artois last summer, though the brand is currently not featured on the website. Hmm. We’re checking to see what’s up.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!