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Waiting for the Bus and Need to Charge? Vitaminwater Can Help

Waiting for the damn bus can be a pain and a potential drain on your mobile device battery, but CP+B, under the creative direction of Ari Merkin, is trying to give the latter a boost as part of its “You’re Up” campaign for Vitaminwater. The parties have installed a 5-volt battery-powered USB port within a display ad in select bus shelters in NYC, Chicago, Los Angeles and Boston that lets you charge your USB-compatible mobile, gaming device or MP3 player. The above pic, which was taken at the Chicago unit, shows you everything you need to know and the tagline itself seems fitting enough, but we’re still not sure if it makes being stuck at the bus stop more worth it. Credits after the jump.

EXECUTIVE CREATIVE DIRECTOR: Ari Merkin

GROUP CREATIVE DIRECTOR: Gerard Caputo, Alex Burnard, Dave Schiff

ASSOCIATE CREATIVE DIRECTOR: Jason Levine, Justin Smith, Tony Kalathara

ART DIRECTOR: Patrick Feehery, Liem Nguyen

COPYWRITER: Alex Augustinos, Brian Friedrich

DESIGNER: Aaron Willard

PRINT PRODUCER: Robert Hannau, David Niblick

DIGITAL ARTIST(S): Ana Martinez

DFX: Eduardo Santiesteban

QUALITY CONTROL: Darryl Tait, Hiran Lopez, Jose Incer

OUTDOOR COMPANY: Atomic Props

ACCOUNT DIRECTOR: Carter Nance

CONTENT MANAGEMENT SUPERVISOR: Peter Giorgi

CONTENT SUPERVISOR: Brenda Aguilar

CONTENT MANAGER: McKenna Olson

ASSISTANT CONTENT MANAGER: Sarah Whitworth

BUSINESS AFFAIRS: Natacha Hernandez

COGNITIVE ANTHROPOLOGIST: Teresa Harris

TRAFFIC MANAGER: Erik Howerbush

 

 

 

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