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WDCW Snags Papa Murphy’s Biz

WDCW partner/ECD Court Crandall remains on our radar this week as his agency has just picked up AOR duties for Papa Murphy’s, the Vancouver, Washington-based “take and bake” pizza chain (video explanation above) that counts 1,300 units and has worked in the past with the likes of Grey and David & Goliath.

Following what’s been dubbed a “comprehensive review” (which we’ve been told took three months), WDCW won out over incumbent Periscope and three other unnamed creative agencies. In a statement, Papa Murphy’s CMO Jenifer Anhorn explains her company’s decision, saying, “…It was clear that WDCW has a strong grasp of Papa Murphy’s brand positioning and the need to drive consumer trial and top-of-mind awareness through heartfelt creative that speaks to a family’s desire to connect over dinner. We look forward to partnering with them to elevate Papa Murphy’s national brand profile.”

The Seattle/Los Angeles-based WDCW’s first creative efforts for Papa Murphy’s will see light of day in Q1, 2013.

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