PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

We Hear: 72andSunny, RIM Part Ways

Just six months after Blackberry maker Research in Motion awarded its creative business to MDC-owned 72andSunny and BBDO Worldwide, our sources familiar with the matter confirm that the former agency will no longer be working with the brand. It appears, however, that the relationship between RIM and BBDO Worldwide–particularly AMV BBDO, which leads creative for RIM outside the U.S.–will remain intact.

In terms of 72andSunny and RIM, from what we hear, there was a difference in opinion on how to position the PlayBook tablet, which led to the parting of ways. We expect to know more next week. Suffice to say, though, it’s been a rough patch for RIM, which just lost its top digital marketer Brian Wallace to Samsung and saw its shares fall today by 20 percent.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!