We Hear: Amp’s Digital AOR Status Goes To Tribal DDB

When R/GA lost the Digital AOR Amp business, the next question on everyone’s mind was, naturally, where will the work land. We’ve got an inside line on the pitch, and our sources tell us Tribal DDB has taken Digital AOR status for this Pepsi brand.

The last work anyone saw from the brand was the iPhone app “Amp Up Before You Score” &#151 a contentious piece of technology from R/GA that despite getting client approval cost the agency lots of brownie points. It’s not surprise then that given that PR fiasco the brand was quick to choose a new agency of record.

Other contenders included Proximity BBDO, Evolution Bureau and possibly RED Interactive Agency, though we’ve yet to confirm that.

More: “Breaking: BBDO Detroit to Close Doors Jan. 29th”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.