PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

We Hear: Is There a Bud Light Review Reboot Afoot?

The Bud Light drama continues as our spies are now telling us that Anheuser-Busch InBev is looking for a different solution altogether for its popular brew brand. As a result, we’re hearing that McGarryBowen and Droga5 may have joined the likes of DDB and CP+B as agencies that have been cut from the BL review. As we reported yesterday, sources are telling us that the pitches as a whole have been “underwhelming” so it’s not surprising then that A-B InBev would be looking to reboot and bring in a whole new slew of agencies (we’ve already been pinged by a few not currently involved regarding the status of Bud Light).  We expect this story to unfold (if not drag on) for a bit and we’re checking with A-B InBev for comment, but we’ll let you know when new developments arise.

 

 

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!