TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

We Hear: Is There a Bud Light Review Reboot Afoot?

The Bud Light drama continues as our spies are now telling us that Anheuser-Busch InBev is looking for a different solution altogether for its popular brew brand. As a result, we’re hearing that McGarryBowen and Droga5 may have joined the likes of DDB and CP+B as agencies that have been cut from the BL review. As we reported yesterday, sources are telling us that the pitches as a whole have been “underwhelming” so it’s not surprising then that A-B InBev would be looking to reboot and bring in a whole new slew of agencies (we’ve already been pinged by a few not currently involved regarding the status of Bud Light).  We expect this story to unfold (if not drag on) for a bit and we’re checking with A-B InBev for comment, but we’ll let you know when new developments arise.

 

 

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!