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We Hear: Is There a Bud Light Review Reboot Afoot?

The Bud Light drama continues as our spies are now telling us that Anheuser-Busch InBev is looking for a different solution altogether for its popular brew brand. As a result, we’re hearing that McGarryBowen and Droga5 may have joined the likes of DDB and CP+B as agencies that have been cut from the BL review. As we reported yesterday, sources are telling us that the pitches as a whole have been “underwhelming” so it’s not surprising then that A-B InBev would be looking to reboot and bring in a whole new slew of agencies (we’ve already been pinged by a few not currently involved regarding the status of Bud Light).  We expect this story to unfold (if not drag on) for a bit and we’re checking with A-B InBev for comment, but we’ll let you know when new developments arise.

 

 

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