The layoffs at McCann SF, a result of lost Microsoft CRM business, continue. Last week the agency sent home around 25, and now we hear another 50-60 could potentially be let go next month.
Here’s an interesting comment from our last piece: “As one of the laid off employees from the round that happened in February, I can tell you that what is sinking McCann and MRM is a late response to MSFT’s repeated requests to address systemic operational issues, a change in senior management on the client side who had no loyalty to MWG, and ‘too many cooks in the kitchen’ syndrome exacerbated by MSFT’s higly matrixed—and redundant—organization. Couple this with MWG’s dropping the new business ball when the writing was on the wall last year, and the fact that MSFT can’t truly take advantage of meaningful digital programs because their data systems are about 10 years behind the curve, and you have a recipe for disaster.”
So there’s that. The agency had no comment.