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We Hear: McGarry Bowen’s Tagline for FIOS Was a Miss

Late last week McCann Worldgroup learned that it has retained the much sought after Verizon FIOS business. Today a minor detail has emerged, McGarry Bowen’s tagline. We hear they pitched: “you’ve got to get it, to get it.” They didn’t get it, as you know.

Interestingly that line is very similar to another McGarry client’s tag. Sharp: “you’ve got to see it, to see it.” GSD&M also likes to do this.

More:GSD&M Really Likes to Get in, Do Something, Then Get on With Life

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!