TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

We Hear: McGarry Bowen’s Tagline for FIOS Was a Miss

Late last week McCann Worldgroup learned that it has retained the much sought after Verizon FIOS business. Today a minor detail has emerged, McGarry Bowen’s tagline. We hear they pitched: “you’ve got to get it, to get it.” They didn’t get it, as you know.

Interestingly that line is very similar to another McGarry client’s tag. Sharp: “you’ve got to see it, to see it.” GSD&M also likes to do this.

More:GSD&M Really Likes to Get in, Do Something, Then Get on With Life

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!