More than a month ago, AdWeek brought you news that national plush couch chain Ashley Furniture had launched a creative review.
Today we heard a couple of things from our sources about that review:
- Ft. Lauderdale’s Zimmerman, which served as the company’s AOR since 2009, is out
At least one party remains standing:
- Atlanta-based 22squared
Since this isn’t a small account (Ashley is offering more than $50 million in yearly media spending), we expect to hear more on the review soon.
For context, in 2012 the chain chose Ryan Partnership as AOR for the launch of its spinoff chain, literally named “ZZZ’s by Ashley.”