It didn’t take long for Michael Wolff to make an impact at Adweek. Multiple sources are telling us that Wolff, who became editorial director of E5 Global’s Adweek Group in October, is looking to remake the magazine into more of a “media-focused” entity (still deciphering that one) and as a result, veteran industry scribes like Barbara Lippert (pictured), Jim English and Mark Dolliver have been shown the door (along with two others we’ve yet to identify).

Lippert, who had been with Adweek for over 20 years and was most recently editor-at-large, is perhaps the most significant cut, having been somewhat of a face for the publication via her appearances and opinions on shows like Oprah, CBS’ The Early Show, 60 Minutes and Charlie Rose. We’re hearing that Wolff, who has been a contributing editor and columnist for Vanity Fair, wants to start from scratch with Adweek. We’ll see if his roll of the dice pays off.