Thursday, Oct 23

Thursday Odds and Ends: The Rumormill Edition

mdmills.jpeg.jpg

— Grey SF's blog is still down, and some of you all seem to really hate that agency (see comments).

— We hear "Omnicom Agencies are required to have their holiday parties in their office building. No offsite [sic] venues are allowed." Bummer — but at least now maybe there'll be some supply closet relations.

— Someone thinks Doner yanked their creativity speak from Ogilvy (see the rant, after the jump).

More: Raw and Uncut Your Heart Out


"In response to the raw and uncut from 10/16 about the biggest heap of agency shit ... don't know what is worse — the fact that the agency is including this in their profile or that they ripped it off from Ogilvy Taken from the Ogilvy description on Adforum Three things make Ogilvy's approach unique in the marketplace today:

1. Simple, smart ideas that transform brands At Ogilvy, we create transformational "Brand Movements" simple, iconic, catalytic ideas that propel brands, change categories, force competitors to recalibrate their thinking, and yield measurable business results. We have done this for some of the world's most successful brands.

2. 360 Degree Brand Stewardship. Our 360 Degree Brand Stewardship approach employs an arsenal of traditional and proprietary tools to uncover deeper, more actionable insights. We use these insights to develop big, differentiating brand ideas, name them, brand them, and communicate them in a media-neutral manner. Our track record in this space is unrivaled, with brand ideas like IBM e-business, OPEN from American Express, and Beyond Petroleum for BP, to name a few."

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