-The IAB has valued the global mobile ad market at $5.3 billion in 2011. link

-Project: Worldwide acquired New York-based word-of-mouth/social media agency, Affinitive.

-B-Reel managing director/EP Max Ahlborn and a few friends are trying to make the 2012 Euro Cup a bit more fun with a social betting game called Copabet. link

-Bi-coastal rep firm TRUST is offering a trusty Cannes 2012 calendar. link

-Google unveiled the “biggest ever overhaul” of its DoubleClick ad platform. link

-L.A.-based prodco The Cortez Brothers signed director Ricardo Maldonado to its roster.