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Wednesday Morning Stir

-Yep, One Direction is still around for better or worse and now stars in a new ad for Macy’s (above).

-Hometown has appointed Sean Singleton, the founder of the digital agency Skive, to the new role of commercial director. Along with his directing role, Singleton is tasked with developing new business strategy and will work with sister shop Start JG to create joint opportunities for both agencies in UK and with the Middle East and Hong Kong offices.

- Just days after expanding its relationship with Y&R, BMO Financial Group has tapped kbs+ to lead its integrated advertising efforts for its wealth management division following a review. The account will be led by kbs+Toronto.

-Initiative has taken on media agency of record duties for Serta. link

-FleishmanHillard and Contagious have announced they are expanding the “Most Contagious” conference, with simultaneous live events taking place Dec. 11 in London and New York City.

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