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Wednesday Morning Stir

-Tool hires Lori Stonebraker as executive producer of live action. link

-Huge is bringing Portfolio Night to Brooklyn (video above). link

-Real ‘Mad Men’ Diaries: How Keith Reinhard landed McDonald’s for Needham Harper & Steers. link

-How Smokey Bear found his voice. link

-Kraft drops “Steak” from A.1.’s name, launches new campaign with CP+B. link

-Danish “Voteman” PSA pulled for sex and violence. link

-ABC announces collaboration with ESPN at its upfront presentation. link

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!