Sources familiar with the matter have confirmed that Ogilvy & Mather did indeed pitch as of the last week or so for the Caesars Entertainment business, but alas, didn’t make the final cut. You might remember that the casino/hotel/entertainment brand had worked with the likes of GSD&M and BBDO for a spell. While it selects its AOR proper, Caesars has made some agency decisions in the past few months, tapping Rokkan as its digital partner among other things. We’ll keep you posted if and when things develop.
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