I was having trouble with this headline, hence my ripoff. Sorry, Beef Council. Anyway, Gold's Gym has a new campaign aimed at slimming down the cankle epidemic. If you're not aware, cankles are ankles that cannot be differentiated from one's calf. Mainly, less-than-skinny people suffer from this not-uncommon physical attribute.

But Jezebel says the campaign is a bit offensive maybe, since specifically trimming down that cankle isn't like, easy. But look at the bright side kids; if your cankles are disappearing your neck, wrists and down-there parts may be re-appearing. They're just a strict barometer, really. The site is here.

Via

More: "Bullsh*t Baffles Brains: An AIG Ad Resurrected"