TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

What’s a ‘Good Push’ Exactly? W+K Explains

Sure, it’s got a name that can be easily confused with bands young and old, but Urban Airship is actually a three-year-old mobile tech company that’s joined forces with fellow Portland-based operation Wieden + Kennedy to define what the hell a “good push” is. From what we gather, there’s good and bad mobile engagement that could be created via push notifications including social push, news alerts, geo-based, or traffic/weather events.

Well, W+K and Urban Airship, the latter of which was actually developed in the former’s Portland Incubator Experiment (why are we itching to watch the Prometheus trailer again?) and has now evolved into an agency client/partner, aim to illustrate what positive push entails. How else? Animation, of course, and the parties involved regale us with “Tales of Good Push” via a handful of clips featuring a variety of cartoon characters who, without the help of narration, can perhaps better explain the whole message here.

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!