After spending two years as VP, creative technology and digital production at Draftfcb San Francisco, Robbie Whiting can now add an “S” to his title as the exec has been bumped up to SVP, director of integrated production and technology, which is a newly created role at the agency. Wow, a digital guy taking over the overall production reins at an agency? Never heard of it.

Anyhow, with his new role, Whiting will now of course oversee everything within Draft SF’s production realm from broadcast, print and digital to art buying and experiential. Prior to Draftfcb, Whiting spent five years at TBWA\Chiat\Day LA as creative technology director, helping build the agency’s digital practice and working with clients including Nissan, Pedigree, Pepsi, Visa, Mars (RIP) and Gatorade along the way.

Along with Whiting’s promotion, Draft SF elevated five-year agency vet Vicki Wagner to SVP, director of account management. Along with her new leadership role, Wagner will still continue to lead the Docker’s account.