Why Bob? Why?

I posted an email last week from DDB’s Big Bob from his series titled, “Here’s a thought from Bob Scarpelli.” So, what prompts a CEO or an ECD to start directly communicating with staffers? According to Bob, the staffers themselves. From his very first missive:

‘As I travel around our DDB world, many of you have told me that you’d like to hear from me on a more regular basis. And I realized that I haven’t communicated with “all of us” as much as I have with “some of us.” So, I plan to send out a note every other Monday under the heading, “Here’s a Thought.” And that’s just what these notes will be.’

Direct communication from your boss is a good thing. I’m just wondering if staffers can respond, write back and dialogue. Anyone ever click that reply button?

This isn’t a new thing. Many big dawgs communicate with their entire roster of employees. Does your boss?

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.