There’s only a few ways to employ Mr. T — be it as tank-driving nut provider or a Night Elf Mohawk, playing to his strength usually works. And that’s what McCann has done with this spot for MasterCard.
The takeaway is that with MasterCard, people will stay the heck away from you for fear of a beat-down from an aging badass. The metaphor runs deep. Credits after the jump.
— Chief Creative Officer: Joyce King Thomas
— Group Creative Director: Vann Graves
— Copywriter: Kate Lummus
— Producer: Jonathan Shipman
— Production company: Bob Industries, Santa Monica
— Director: Harry Cocciolo
— DP: Stefan Czapsky
— Executive Producers: T.K. Knowles, John O’Grady, Chuck Ryant
— Producer: Lauren Bayer
— Editorial house: Final Cut, New York
— Editor: Stephane Dumonceau