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W+K Amsterdam and Kevin Durant Want to Know Who’s ‘The Next Baddest’

In a recent spot launching Nike’s “KD Stratosphere Collection” for Foot Locker, Kevin Durant and W+K Amsterdam have a message for all the aspiring stars with big hoop dreams: bring it, son.

In this sequel to the older “baddest” spot from July, Durant strikes a note of solidarity with all the playground amateurs: he was there once, too. In fact, they might one day be lucky enough to challenge him (on his private rooftop court?) for the title of “The New Baddest.”

There’s also a misspelled hashtag asking Tweeters to nominate themselves as “THEBADD35T.”

Nike already posted a compilation starring some super bad kids:

We’ve got your badass credits right here:

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director Alvaro Sotomayor, David Smith
Art Director Victor Monclus
Copywriter Will Lowe
Head of Broadcast Production Joe Togneri
Broadcast Producer Ross Plummer
Planner Ben Armistead
Group Account Director Kirk Johnsen
Account Director Kathryn Addo
Account Manager Jorge Fesser, Luke Purdy
Project Manager Janna Harrington
Business Affairs Michael Graves, Dusty Slowik
Head of Studio Jackie Barbour
Studio Artist Noa Redero

 

FILM PRODUCTION
PRODUCTION COMPANY BELIEVE MEDIA
Director Anthony Mandler
Director of Photography David Devlin
Producer Kim Bradshaw
Executive Producers Liz Silver, Luke Thornton
EDITING COMPANY WHITEHOUSE POST LONDON
Editor Stephen Dunne (Europe), Sam Gunn (US)
Executive Producer Bebe Evwaraye
AUDIO POST WAVE AMSTERDAM
Sound Designer/Mixer Alex Nicholls-Lee
MUSIC
Artist / Title Benjamin Price, Alex Nichols-Lee – ”The Baddest Remix”
Music Company Wave Music
POST PRODUCTION GLASSWORKS AMSTERDAM
Flame Kyle Obley
Colorist Scott Harris (Glassworks), Tom Poole (Company 3)
Managing Director Olivier Klonhammer
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