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W+K Amsterdam Calls on American Heroes for EA Sports

With the World Cup kicking off today in Brazil, W+K Amsterdam has a new campaign for EA Sport’s 2014 FIFA World Cup Brazil (out now on PS3 and Xbox360), aimed to “appeal to every gamer, and to every American with a star-spangled heart.”

The campaign calls on viewers to be “The next American hero” in a 75-second online spot as Team U.S.A. faces the “Group of Death” in Brazil. “The Next American Hero,” which also appears in 15 and 30-second online advertisement iterations, features a “team of soccer heroes representing a cross-section of American society” — such as an  astronaut, cowboy, tech entrepreneur and cheerleader — take the field for the US. Set to the song “Real American,” the spot is built around the idea that with 2014 FIFA World Cup Brazil, the fate of the US soccer team is in your hands. And odds are they’ve got a better chance at advancing past group stage than the real team. We’ve got credits following the jump.

Credits:

ELECTRONIC ARTS

VP, Global Marketing: Jamie McKinlay

Global Product Marketing Manager: Nick Lammie

Senior Manager, Global Product Marketing: Matt McKie

International Marketing Director: Oliver Hughes

VP Advertising & Media: Dana Marineau

Director, Advertising: Dustin Shekell

Senior Manager, Advertising & Media: Mark Evans

Manager, Advertising & Media: Anne Fournais

 

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Directors: Mark Bernath, Eric Quennoy

Creative Directors: David Smith, Alvaro Sotomayor

Art Director: Riccardo Rachello

Copywriter: Ebba Hult

Head of Content: Joe Togneri

Planner: Ben Armistead

Group Account Director: Kirk Johnsen

Account Director: Nick Campion

Account Manager: Kerstin Hagg

Project Manager: Janna Harrington

Business Affairs: Michael Graves

FILM PRODUCTION

PRODUCTION COMPANY: CAMP DAVID

Director: Robert Jitzmark

Director of Photography: Willie Nel

Producer: Riccard Edholm

Executive Producer: Kristina Wibom

MUSIC

Artist / Title ‘Real American’ – written by R.Derringer/B.Kenny

(UMP)

Music Licensing: Amp.Amsterdam

Re-recording: Amp.Amsterdam

POST PRODUCTION

EDITING COMPANY: THE AMBASSADORS EDIT

Editor: James Forbes-Robertson

AUDIO POST:  THE AMBASSADORS SOUND

Sound Designer/Mixer: Joep Meijburg

POST PRODUCTION THE AMBASSADORS

Set Supervision: Halbo van der Klaauw

VFX and CG Supervisor: Stephen Pepper

Compositors: Stijn Waterman, Jeroen van Berkel, Ton Habraken

Colourist: Brian Krijgsman

Producer: Thijs Klaassen

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