TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

W+K Cracks Fast Company’s ’50 Most Innovative’ List


Two Wieden posts in one day, you say? What the hell, we say back, especially after we peeped Fast Company‘s new Top 50 Most Innovative Companies list and wouldn’t you know it, the Portland-based agency landed smack dab in the middle at #25–only two positions below its longtime client, Nike.

The Fast Company site of course credits Old Spice for W+K’s charting and offers a comic slideshow that provides background on how the campaign came together, including the arrival of pitchman, Isaiah Mustafa. The most interesting takeaway from this list perhaps is that Wieden + Kennedy seems to be the only agency on it–unless our eyes are deceiving us. Of course, the heavy hitters including Apple, Twitter and Facebook top FC’s chart at #1, 2 and 3, respectively.

Update: Yes, there was also a separate top 10 list for Advertising/Marketing, with W+K taking the #1 slot. Check it out here.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!