TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

W+K, Levi’s Set to “Go Forth” with 360 Campaign

Just in time for all the July 4th fireworks and freedom-loving, Wieden + Kennedy, Portland will launch a new multi-channel campaign for Levi’s dubbed “Go Forth.” The lengthy, hyperbole-filled press release, which includes such lathering for the campaign as it being “highly anticipated” and “the North Star of the [Levi's] brand”, offers plenty of details about the effort.

With print, outdoor and digital components set to play their usual supporting roles, the campaign’s centerpiece will be two spots including “America,” a languid black & white ditty helmed by Anonymous Content’s Cary Fukunaga and accompanied by an 1888 vinyl narration from Walt Whitman.

The timing of the whole initiative was well-played, but why is this exactly highly anticipated and by whom? Are the masses breathlessly awaiting a July 4th campaign? The PR spin cycle was apparently set on high with this one.

More: “W+K, Total Immersion Create Augmented Extravaganza for Nike

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!