In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson.
In the first spot, Watson, whose “miracle” shot to get out of a difficult lie helped him win the Master’s, finds himself in another tricky situation in ESPN’s Bristol, Connecticut office, with the Stanford Cardinal mascot blocking their way. Watson and caddy Ted Scott try to decide how to proceed, when SportsCenter anchor Kevin Negandhi shows them the way without really thinking about it. The spot delivers the kind of fun goofiness we’ve come to expect from the “This Is SportsCenter” series and shouldn’t disappoint, especially for fans of Watson.
The 15-second “Pencils” is a little more straightforward, but no less fun, with Watson’s incessant sharpening of scorecard pencils posing a distraction for anchor Jay Harris. First and second round play of the Masters at Augusta National Golf Club will be televised on ESPN from 3-7:30 on Thursday and Friday, April 10-11. Stick around to view “Pencils” and credits after the jump.
W+K NEW YORK
Interactive Creative Director: Gary Van Dzura
Art Director: Dan Oliva
Copywriter: Rob Kleckner
Producer: Blakely McKnight
Head of Content Production: Lora Schulson
Executive Producer: Temma Shoaf
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Line Producer: Ken Licata
Director of Photography: David Morabito
Editorial Company: Mackenzie Cutler
Editor: Dave Anderson
Assistant Editor: Mike Leuis
Post Producer: Sasha Hirschfeld
VFX Company: The Mill
Senior Producer: Charlotte Arnold
Production Asst.: Juan Handal
Lead Flame Artist/Creative Director: Leon Woods
Mix Company: Heard City
Mixer: Phil Loeb
Producer: Gloria Pitagorsk
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