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W+K NY Finds ‘Different Ways In’ for ESPN

W+K New York has a new campaign for ESPN, promoting the network’s coverage of college football and stoking fans’ excitement for the first year of the college football playoffs.

The campaign, entitled “Who’s In?” will run from the start of the season until a National Champion is crowned in January. “Different Ways In” (featured above), the campaign’s debut spot, launches today across ESPN’s networks and digital properties. Narrated by Burt Reynolds, the 60-second spot manages to cram in references to 20 different schools, as well as cameos from Jerry Jones, Jimmy Kimmel, Urban Meyer, Les Miles, Sam Bradford and JJ Watt. That’s not a bad way to stoke excitement from fans of different schools for the FBS College Football Season on ESPN, which begins Wednesday, August 27. Stick around for credits after the jump.

Credits:

W+K NEW YORK

Executive Creative Directors: David Kolbusz, Susan Hoffman

Creative Directors: Brandon Henderson, Caleb Jensen

Art Director: Jared White

Copywriter: Will Binder

Executive Producer: Temma Shoaf

Account Team: Brandon Pracht, Mike Welch, Joe Morelli

PRODUCTION

Production Company: Imperial Woodpecker

Director: Stacy Wall

Director of Photography: Corey Walter

Producer: Andrew Travelstead

Managing Partner: Doug Halbert

EDITORIAL

Editorial Company: Rock, Paper, Scissors

Editor: Biff Butler

Producer: Melanie Gagliano

VFX

VFX Company: The Mill

Colourist: Fergus McCall

2D Lead: Nick Tanner

3D: Wyatt Savarese

2D Assists: Amanda Amalfi

VFX Producer: Rachael Trillo, Jason Barnett

MIX

Mix Company: Heard City

Mixer: Keith Reynaud

 

Music

Artist: Little Dragon “Klapp Klapp”

Sound Design: Henry Boy

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