W+K New York has a new campaign for ESPN, promoting the network’s coverage of college football and stoking fans’ excitement for the first year of the college football playoffs.
The campaign, entitled “Who’s In?” will run from the start of the season until a National Champion is crowned in January. “Different Ways In” (featured above), the campaign’s debut spot, launches today across ESPN’s networks and digital properties. Narrated by Burt Reynolds, the 60-second spot manages to cram in references to 20 different schools, as well as cameos from Jerry Jones, Jimmy Kimmel, Urban Meyer, Les Miles, Sam Bradford and JJ Watt. That’s not a bad way to stoke excitement from fans of different schools for the FBS College Football Season on ESPN, which begins Wednesday, August 27. Stick around for credits after the jump.
W+K NEW YORK
Art Director: Jared White
Copywriter: Will Binder
Executive Producer: Temma Shoaf
Production Company: Imperial Woodpecker
Director: Stacy Wall
Director of Photography: Corey Walter
Producer: Andrew Travelstead
Managing Partner: Doug Halbert
Editorial Company: Rock, Paper, Scissors
Editor: Biff Butler
Producer: Melanie Gagliano
VFX Company: The Mill
Colourist: Fergus McCall
2D Lead: Nick Tanner
3D: Wyatt Savarese
2D Assists: Amanda Amalfi
Mix Company: Heard City
Mixer: Keith Reynaud
Artist: Little Dragon “Klapp Klapp”
Sound Design: Henry Boy
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