TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

W+K NY Gets Super ‘Normal’ for Gap

Screen Shot 2014-08-21 at 11.53.26 AM Screen Shot 2014-08-21 at 11.53.32 AM Screen Shot 2014-08-21 at 11.53.39 AM Screen Shot 2014-08-21 at 11.54.12 AM

As an agency denizen, you’ve no doubt embraced the notion of “normcore”…right?

It’s hard to believe that a t-shirt and jeans combo somehow amounts to a fashion statement, but the new Fall campaign from Gap speaks volumes on how the world will dress in 2014 (outside of pitch meetings, at least).

Wieden+Kennedy won the account without a review back in March, and this first campaign features print and (yet-to-be-released) TV spots with big stars like Anjelica Huston and Elisabeth Moss “Dress[ing] Normal” in a nod to clothes that resemble a uniform without trying too hard.

Since Gap’s strengths always concerned the basics, getting back to them seems like a good idea for the brand. Some alternate taglines on that theme for your review after the jump…

  • “Dress like no one’s watching”
  • “Get caught wearing the same thing”
  • “Let your actions speak louder than your clothes”

Apparently, “normal” might just be the new normal.

(For the record, we’re partial to Michael K. “Don’t Call Me Omar” Williams proudly showing his age.)

omar

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!