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W+K Promotes Sony’s Waterproof Phone with Underwater Apps

W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S’ waterproof technology.

Several of the apps, including “Goldie” (featured above), “Plantimal,” “Photo Lab,” and “Sink Sunk,” are designed to be used underwater. As you might have imagined, “Goldie” is an on-screen goldfish. When submerged in water, the fish swims around contentedly, but if you remove your phone from the water he flops around, gasping for breath. It’s a clever little diversion, which can demonstrate the phones’ capabilities for a few minutes, although Sony recommends users don’t submerge their Xperia Z1S for more than a half hour. “Plantimal” offers up a cross between an underwater plant and animal, which is happier with larger amounts of water. “Sink Sunk” is perhaps the most reusable of the apps, offering up a submarine game you can play in your sink or kiddie pool (as demonstrated in the video), while “Photo Lab” lets you develop photos underwater.

There are also a pair of apps, “Little Umbrella” and “Rainy-oke” designed for use with precipitation. Stick around for “Sink Sunk” and “Rainy-oke,” along with credits, after the jump.

UNDERWATER APPS – INTERACTIVE

W+K PORTLAND
Creative Directors: Mike Giepert/Dan Hon/Chris Mitton
Copywriter: Charlie Gschwend
Digital Creative: Billy McDermott
Art Director: Devin Gillespie
UX Lead: Jason Sack
Head of Interactive Production: Pierre Wendling
Interactive Producers: Tricia Huetig/Andrew Abraham
Strategy Director: Anibal Casso
Interactive Strategists: Justin Micklish/Matt Hisamoto
Comms Planning: Lisa Christy
Account Team: Trish Adams/Diana Gonzalez/Nick Larkin
Associate Director of Technology: Ryan Bowers
QA: Robb Hand/Rachel Mason/Pete Hensing
Executive Creative Directors: Joe Staples/Susan Hoffman

DEVELOPMENT PARTNER
Production Company: Motim
Executive Creative Director: Andrew Plimmer
Lead Developer: Tim Hobbs
Art Director: Monique Browne

DEVELOPMENT PARTNER
Development Partner Company: SoftFacade

UNDERWATER APPS – WEB VIDEOS

W+K PORTLAND
Creative Directors: Mike Giepert/Dan Hon
Copywriter: Charlie Gschwend
Digital Creative: Billy McDermott
Art Director: Devin Gillespie
Producer: Jennifer Fiske
Account Team: Trish Adams/Diana Gonzalez/Nick Larkin
Executive Creative Directors: Joe Staples/Susan Hoffman
Head of Production: Ben Grylewicz
Strategy Director: Anibal Casso
Interactive Strategy: Justin Micklish/Matt Hisamoto
Comms Planning: Lisa Christy

PRODUCTION
Production Company: Society
Director: Sean Pecknold
Executive Producer: Harry Calbom
Line Producer: Jill McBride
Director of Photography: Ross McLennen

EDITORIAL
Editorial Company: Joint – Portland, OR
Editor: Eric Hill
Post Producer: Lauren Pullano

VFX                                                                                                                                                                                                                                       Colorist: Krysten Richardson

MUSIC + MIX
Sound Design:EricHill                                                                                                                                                                                                                             Mix: Charlie Keating

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