TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

W+K Shanghai Promotes Planner Nick Barham to co-ECD

nickbarham1.jpg

In a move that is sure to make planners smile and creatives wince, Wieden + Kennedy Shangai have elevated Nick Barham from a planning role to co-ECD at W+K Shanghai. In the position, he will work directly alongside co-ECD Nick Cohen and the agency branch’s MD Kel Hook.

Barham, whose client portfolio includes Nike, Converse, Coca-Cola and Nokia, moved to the Chinese metropolis four years ago to take a post at TBWA. The move comes during what may be a time of relative planning dominance, depending on which side of the aisle you’re sitting on. Many creatives have used this Web site to air their qualms regarding the increased cross-over of planning/creative roles. Planners on the other hand tend to see their roles as overseeing strategy, which includes creative.

PSFK for one has begun studying planning with a program called “SPUR” (note: PSFK has been down for server repair since this morning, so that link probably won’t work We’ve written about the project here), a video interview series aiming to further develop the concept. This relatively new entrant to the field is seen by many as a waste of client money, where conversely planners say the same of some creatives. Putting Barham in such a position is proof (in part) that the fields are converging ever-rapidly.

Via

More:W+K Tokyo Appoints New ECDs

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!