W+K Unveils Full ‘Black Mamba’ Film

After weeks of teasing with Twitter/online components and pretty over-the-top TV spots, Wieden + Kennedy finally pulled back the curtain over the weekend on its full “Black Mamba” film, which promotes Kobe Bryant‘s new Nike Zoom Kobe VI shoe.

Clocking in at nearly six minutes, the Robert Rodriguez-directed flick features all the players from the teaser spots including Bruce Willis, Danny Trejo, Kayne West, and Kobe (of course). The short film basically consists of a pitch meeting between Rodriguez and Bryant, with the two going back-and-forth with ideas on characters, etc. Kobe needn’t stretch himself much acting-wise (and he doesn’t) as the supporting cast carries the weight and the Zoom Kobe’s take center stage throughout. It’s about as silly as you’d expect, but a decent enough diversion from the work day.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.