TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Working Not Working Guys Work It at Cannes

 

Take heed, media buyers. As you can see in the case study above, Justin Gignac and Adam Tompkins found the ideal venue to promote their joint venture Working Not Working, a platform aimed at hooking up freelance creatives, designers and developers with hiring managers. The oh-so-clever pair decided to pony up the Cannes entry fee, roll the dice and enter their site in the Titanium and Integrated category. While we assume Gignac and Tompkins knew they had no chance in hell, their idea paid off as, according to the VO, they reached 100 percent of their target audience in less than two minutes. Not too shabby, fellas.

According to Gignac, WNW now has over 700 freelancers signed up and the likes of W+K, Droga5, Mullen, CP+B and Mother on board.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!