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Wunderman Taps NBA Marketing Exec Jamie Gallo

Jamie Gallo copyWunderman has announced the hiring of Jamie Gallo as president of its New York office, “responsible for delivering the full spectrum of Wunderman’s brand experience, customer engagement, data and analytics, and World Health offerings to clients and prospects.” He will report to Wunderman North america President Kass Sells.

Gallo arrives at Wunderman from the NBA, where he was executive vice president, global marketing. During his tenure he helped rebrand the WNBA, led social media initiative and increased online sales of tickets and branded merchandise. Prior to the NBA, Gallo was president of TBWA\Chiat\Day in New York, working with clients such as Nissan, Pepsi, Absolut, Accenture and GSK.

In his new position, Gallo will work with such high profile brands as Best Buy, Citibank, Coca-Cola, Land Rover, Marriott and United Airlines. He has identified finding additional talent to work alongside Wunderman global creative director Lincoln Bjorkman as a top priority.

“I am very excited to have Jamie join us. He is a passionate advocate of creativity and a big believer in the power of a strong, unified team,” said Kass Sells. “Thanks to time spent on both the agency and client sides of the business, he understands how technology continues to transform our industry, and how personalized, one-to-one marketing can be used to drive business results for brands.”

“I was drawn to Wunderman’s competitive advantage in the market,” explained Gallo. “Modern marketing requires a keen understanding of and ability to connect data, technology and creativity to reach consumers. Wunderman is one of the very few agencies that understands how important that is to clients today.”

 

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