PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

You Be The Judge: Arnold’s Progressive Spots

Arnold Worldwide is breaking a new campaign for Progressive Insurance, which is an account valued at $150M, that focuses on the company’s motorcycle insurance.

Boston-based Arnold’s two new commercials use the new tagline, “Life without your bike is just life.” Check it out above.

“Tonally we wanted to evoke the boring, monotony riders experience when they don’t have their bikes,” said Craig Johnson, Arnold’s creative director on the campaign, in a statement. “The ads are basically humorous cautionary tales, told with tongue firmly planted in cheek.”

So, what do you think?

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!