Arnold Worldwide is breaking a new campaign for Progressive Insurance, which is an account valued at $150M, that focuses on the company’s motorcycle insurance.
Boston-based Arnold’s two new commercials use the new tagline, “Life without your bike is just life.” Check it out above.
“Tonally we wanted to evoke the boring, monotony riders experience when they don’t have their bikes,” said Craig Johnson, Arnold’s creative director on the campaign, in a statement. “The ads are basically humorous cautionary tales, told with tongue firmly planted in cheek.”
So, what do you think?