TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

You Be The Judge: Arnold’s Progressive Spots

Arnold Worldwide is breaking a new campaign for Progressive Insurance, which is an account valued at $150M, that focuses on the company’s motorcycle insurance.

Boston-based Arnold’s two new commercials use the new tagline, “Life without your bike is just life.” Check it out above.

“Tonally we wanted to evoke the boring, monotony riders experience when they don’t have their bikes,” said Craig Johnson, Arnold’s creative director on the campaign, in a statement. “The ads are basically humorous cautionary tales, told with tongue firmly planted in cheek.”

So, what do you think?

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!