"Has The Power To Change Life On Earth As We Know It!"

That's the tagline for the Y&R created superhero called, The Green Man. The site, nay the one page web page, features a carbon calculator, as well as a closer look at the presidential candidate's green stances. Oh! And let us not forget the annoying Green Man who is wearing Birkenstocks and clothes that don't fit and is generally, one of the most unlikable super heroes ever created. Staffers also got email signatures to place at the bottom of outgoing messages (see below).

Who is this site for? Is this so Y&R can tell its clients that is involved in the "greening" of the earth? L.A.M.E.

That said, can someone please find out why, why, the agency thought that shifting the responsibility of sustainability to a "super hero" figure, rather than making it a real world issue was a good idea - I'd be very much obliged.

Apparently, the creative staff at TBWA/Chiat Day NY has dwindled to about 7 people. SEVEN. A pittance, considering how much work still must be done there. The remaining creatives must be reduced to zombies at this point.

Kinda can't blame Ian Reichenthal and Scott Vitrone for bailing. Apparently, they got a sweet offer over at Y&R. Word is, they're going to be the go-to dudes for the network.

They need a crazy campaign in London? Send Ian & Scott! Problem in Sydney? Ian & Scott to the rescue.

That's the plan for them anyway. And who wouldn't want a gig like that?

Tony Granger is supposed to be working at Young and Rubicam, but if you recall, that big bad dawg named Kevin Roberts was determined to hold Tony to his contract with Publicis Groupe. The terms of the employment contract would have kepy Granger at the agency until this November, a full year after his resignation. However, now that Gerry Graf of TBWA signed onto to replace Granger in February, it seems that Roberts is willing to let his grudge go. Seriously though... what made Tony think that unlike everyone else in the world, he wasn't obligated to be bound by his contract? Hubris is a dangerous thing.

Today, AdAge is reporting that Tony could be out of that his contract by the end of April. This situation is kind of like when New York City teachers get put in the Rubber Room. These people have been put on some sort of probationary status and must report to this room every day until the matter is cleared up. Often, they have no idea what they did to be placed in the RR. They get their full paychecks, but the average length of stay is often months and sometimes years. Christ. Now, aren't you glad you're in advertising?

Tony has got to be psyched! He's just in time to run some more fake ads for the awards season. Sweet.

Young & Rubicam has parted ways with Callaway Golf, which AdWeak has estimated ay $15 million. The gold brand recently got a new top level marketing team: Bill Knees as SVP and John Melican as SVP, brand management. Y&R came up with the tagline: "A better game by design." The agency won the business in July 2004 in a review against Dentsu's Colby & Partners, Doner and independent Matthews Evans Albertazzi.

Alcohol companies have selected some new agencies.

Patrón Spirits has gotten a little closer to The Richards Group of Dallas. The shop is now the AOR for Ultimat, a Polish vodka, which Patrón recently acquired. Richards is already running Patrón tequila. Ultimat is an ultra-premium vodka crafted from a blend of three different vodkas -- potato, wheat and rye (the only vodka on the market that combines all three).

Miller Brewing moved the creative assignment for Miller Chill beer to Saatchi & Saatchi, New York fromY&R, Chicago. Chill has achieved a 0.3% market share and is charging Saatchi with getting that number up to 0.5% by the end of 2008. We've never heard of the stuff, so a little advertising should go a long way, but did you know that Miller Chill is chilltastic? Apparently, so. Check the video above for more details.

Young & Rubicam has selected Chris Goodman to take on its global LG business. Chris was a former managing partner at who departed for Accenture in 2005. He's baccccckkk. This time, he'll be based in New York.

In 2001, Goodman founded Y&R Interactive, the digital arm of Y&R Advertising, and served as Chief Executive Officer until 2005. Goodman holds a BS in Management & Marketing from Cornell University and a MBA in Marketing from Columbia Business School.

[source]

Ian Reichenthal and Scott Vitrone have left TBWA/Chiat/Day/NY for Y&R. The pair is known for their Skittles and Starburst work, which we personally love. You know, Y&R better produce some groundbreaking working this coming year after stealing all these creative types including Tony Granger from Saatchi.

Vitrone told Creativity Online, who broke the story, that:

"We met [Y&R Global CEO] Hamish McLennan in Cannes last year and we just got to talking to him, and he just followed up. We had quite a few meetings with him. It was clear when he hired Tony, and from our conversations, he is 100 percent committed to great creative work."

And the poaching isn't over yet. Hamish told the magazine that:

"I think you'll see more hires across the globe. We've taken a view about where we want to take the business and we want to be known for doing brilliant work for all the mediums. This is just the beginning."

This is just the beginning of Y&R attempting to rebuild their agency. Lots of folks have taken a person from here, another from there to great success. Looking for a new gig? Call Hamish. We hear they're paying top dollar.

Meanwhile, why don't they just close TBWA\C\D New York? Isaac Silverglate and Jeff Anderson bailed last week for Droga5. Tony's gone. Now, these two and let's not forget that just last month, TBWA\Chiat\Day New York executive creative director Gerry Graf became chief creative officer of Saatchi & Saatchi's [source]. Note to TBWA: dudes... take his name off your website, yeah? Meanwhile, somewhere Kevin Roberts is just seething that he didn't snag Reichental and Vitrone, too.

Corey Mitchell, President of the New York office of T\C\D must have concocted an ulcer by now. Are there any creatives left in the TBWA\C\D NY office? The agency still has some bigwigs though. They recently hired Shane Ankeney from Doner to assume the new role of executive director of audience planning. He's probably wondering if he made the right decision. Executive Director Strategy, Suzanne Powers, who is in charge of new business, should be you know... doing her job or alternatively, looking for an exit strategy. She might be thinking to herself right now - "I never should of left California." Jamie Gallo, managing director, who was saddled with the Sprint account in 2006, is probably taking it all in stride. He's seen worse and done a good job for Absolut lately.

Sigh. Seriously... can you imagine the email Mitchell is going to send to staffers tomorrow? Classic.

More: b>Is W+K Is Flirting With Apple Beneath Chiat's Nose?

TBWA\C\D client Embassy Suites has gone up for review. The shop has been the AOR for the hotel chain since 1998. Yeah. Move on Embassy.
TBWA\C\D and the Tequila are expected to defend says AdWeak.

Embassy Suites is a Hilton brand. Hilton is handled by Young & Rubicam and DraftFCB holds Doubletree, Hampton Inn and Homewood Suites. Why DraftFCB is holding onto three accounts each valued around or above $20M is beyond us. Maybe Blackstone, who bought the whole Hilton chain last year, will shift their business around, too. Seriously... have you ever even heard of a Homewood suite?

Recently, two high powered execs in advertising were awarded for their years of hard work and dedication. First up is Ann Fudge (left) who received "The Women of Power Legacy Award" from Black Enterprise. Fudge was the former Chair & CEO of Young & Rubicam Brands and by doing so, became the first black woman to lead a multimillion-dollar advertising agency.

Fudge remarked, "I look at all of you beautiful women and I think five, ten years ago, we wouldn't have assembled a group like you in corporate America. I'm so proud of your progress because you're why I stayed. You're why I stuck it out. I want to thank you for just being here and doing what you're doing."

And then, Heide Gardner, Senior Vice President and Chief Diversity & Inclusion of the Interpublic Group has been selected as one of the 25 Influential Black Women in Business by The Network Journal. Prior to joining Interpublic, Heide was Senior Vice President of the American Advertising Federation (AAF) and the founding Executive Director of The AAF Mosaic Center on Multiculturalism.

Do you think these women watch "Lipstick Jungle" and relate? Nah. No way.