John Gerzema on "Avoiding the Looming Crisis in Brand Value" - mediabistro.com: AgencySpy

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Thursday, Jun 18

John Gerzema on "Avoiding the Looming Crisis in Brand Value"

Y&R CIO John Gerzema talks shop for The Economist Marketing Forum. We found his remarks on the cultural loss of trust particularly interesting. Go to 12:56 for that section.

More: "Q & A With John Gerzema, Chief Insights Officer Young & Rubicam"

Posted by Matt Van Hoven | 12:13 PM | Young & Rubicam

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