While we’re stuck Stateside, we’ll give you quick Cannes Lions field reports from our roving reporter, Yunilda Esquivel, an executive producer at Michael Bay and Scott Gardenhour‘s commercial production company, The Institute. Without further ado, the floor is yours, Yunilda.
After picking up my Festival credentials, I stumbled upon Ogilvy & Mather Asia’s display for their impressive new release, RAW: Pervasive Creativity in Asia. Two years in the making, the book explores the cultural richness of things like local markets and millenary traditions in a grassroots Asia, showcasing how creativity is being used everywhere and everyday to get ahead. I was completely blown away by the ingenuity and the message. Here I am with the authors, David Mayo, president of Ogilvy & Mather ASEAN and Kunal Sinha, chief knowledge officer for Ogilvy & Mather Asia Pacific. The book’s photographer, walking legend, Steffan Billhardt, is in the background. To everyone out there: this (expanding your mind) is what Cannes is all about.
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