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Your Day 2 Cannes Report

While we’re stuck Stateside, we’ll give you quick Cannes Lions field reports from our roving reporter, Yunilda Esquivel, an executive producer at Michael Bay and Scott Gardenhour‘s commercial production company, The Institute. Without further ado, the floor is yours, Yunilda.



 

After picking up my Festival credentials, I stumbled upon Ogilvy & Mather Asia’s display for their impressive new release, RAW: Pervasive Creativity in Asia. Two years in the making, the book explores the cultural richness of things like local markets and millenary traditions in a grassroots Asia, showcasing how creativity is being used everywhere and everyday to get ahead. I was completely blown away by the ingenuity and the message. Here I am with the authors, David Mayo, president of Ogilvy & Mather ASEAN and Kunal Sinha, chief knowledge officer for Ogilvy & Mather Asia Pacific. The book’s photographer, walking legend, Steffan Billhardt, is in the background. To everyone out there: this (expanding your mind) is what Cannes is all about.

In other news:
Best Panel of the Day: Visa @ TBWA: The Making of a Global Campaign
Maybe it’s because one of the stars of TBWA\Chiat\Day LA’s (yay LA!) campaign, Olympic Gold-Medal Winner, Nadia Comaneci, was actually in the room, or maybe it was because Antonio Lucio, the client from Visa, praised Lee Clow for fiercely defending the soul of the campaign when questioned by his camp, but this panel was hands down the best of the day, and had the most spirited audience of any I attended. The audience actually burst into applause throughout the presentation. “Go World”, the campaign narrated by Morgan Freeman, is set to launch it’s third run in just a few weeks when the London 2012 Olympics get started. For this iteration, Chiat\Day has introduced Social Media by inviting fans to cheer for their favorite athletes by sending messages via text or video to an online hub. Add to the 9.2 million cheers, and send your favorite athlete a message here! Try it out, it’s great!
What’s Happening on The Carlton Terrace:
Even this early in the week, the Carlton is busy with hellos, welcomes and stories from the trip here. After sipping a nice sunset rosé, I’m off to bed for probably my last good night’s sleep of the week. More tomorrow!
xo Yunilda
Follow me on Twitter @yunilda
Follow me on Instagram @yunilda

 

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