PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Your Wednesday Cannes Roundup

cannes lions1.jpg

It’s reaching peak time in the French Riviera as the major Cannes Lions are starting to be awarded. Along with the pomp & circumstance, hardware and pats on the back, other events have unfolded including bigwig speeches, fireside chats, nonstop schmooze-fests and interactive rivalry.

-Today was a good day for South Africa, with TBWA\Hunt\Lasgaris, Johannesburg nabbing the Outdoor Grand Prix for the Zimbabwean-based ‘Fight the Regime’, ‘Cheaper than Money’, ‘Trillion Dollar Billboard’, ‘Z$250 000 000′ and ‘Wallpaper’ efforts.

Net#work BBDO, Johannesburg, meanwhile, won the Radio Grand Prix for its trio of Virgin Atlantic Airlines executions. link

-JWT, Tokyo took home a Media Grand Prix for its “Kit Kat Mail” effort, pleasing recipients with sweet, edible postcards while miraculously eliciting positive emotions from postal workers. Neighbor Dentsu also celebrated a win for Media Agency of the Year. link

-U.K.-based ZenithOptimedia took home a Gold Media Lion for its “The World is Noisy Enough” campaign for AEG washing machines. The setting couldn’t be more fitting. link

-Schematic’s interactive “Touchwall” continues to do battle 15 yards away from Microsoft’s “Surface” for interactive touch-screen dominance. link

-Microsoft CEO Steve Ballmer left Redmond for Cannes to discuss his company’s increasing focus on digital advertising. Mentions of the “G” word were surely sprinkled throughout. link

-Raconteurs rejoice! Leo Burnett Worldwide and Contagious sat a packed audience down for a fourth round of Wildfire Stories, which examines how seven types of narrative influence today’s advertising. link

More: “In Cannes, Who’s Tweeting Too Hard?

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!