YouTube Petition Urges You to Raise Voice about Climate Change

Tel Aviv-based agency Mizbala has launched “TubePetition“, which utilizes YouTube’s shared annotations technology to basically create a petition within a video that promotes climate change awareness. As dramatic music plays, you can click in the video to “sign” the petition and leave a note. While not quite as, um, eye-catching as 350.org’s climate change campaign, Mizbala’s effort is nevertheless intended to also reach world leaders who will be attending December’s COP15 conference in Denmark.

Credits:

Creative team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel (Jingles & music 4 ads)
Voice: Jeff Laurence Gill (Autumn Hill Studios, North Carolina)

More: “AKQA Brings Back JFK for Greenpeace Ad”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.