Sources familiar with the matter confirm that Y&R San Francisco has cut approximately 15 employees, seven of them being full-time staffers and the rest freelancers. The layoffs, which affected all departments, weren’t due to business loss, but a need for a “talent upgrade” and to give the SF office a “shot of energy” according to our sources. As you know, both Y&R SF and L.A. are now under the creative leadership of Cutwater alum Joe Kayser, who joined as West Coast CCO earlier this month. Here’s the statement below:
“In our continual efforts to run our North American operations as efficiently as possible and to align our talent with our clients’ needs, we have parted ways with a small group of both free-lance and full-time employees from our San Francisco office.”
And while they’re at it with the talent upgrade, Y&R SF might want to do the same for their site, which is rather barebones to say the least.