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Zambezi Nabs Champs, Popchips

Zambezi, the agency most recently made famous (we think) thanks to the Jennifer Aniston/SmartWater funny has won creative AOR and digital AOR duties for Champs Sports and Popchips, respectively.

The indie shop, which also works with brands including 2K Sports, Nestea and the Los Angeles Lakers, will develop an integrated campaign for mall staple Champs that’s expected to break by early summer. In a statement, Champs’ VP of marketing Frank Bracken says, “The Zambezi team brings significant experience and insights in sports culture, coupled with a very collaborative work style.  We immediately connected on the consumer and brand positioning, and then the creative team delivered great work. They’ve become a very natural extension of our internal brand and in-store experience teams.”

As for its relationship with Popchips, which of course has crowned Ashton Kutcher as its “President of pop culture,” Zambezi had already worked with the brand on its web-based VP search prior to earning AOR status. According to sources, there was a Popchips review and Kraftworks was the incumbent.

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