TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

ZenithOptimedia Ups Global Ad Forecast Once Again

stock_price_rise1.jpg

Here’s some good news, we suppose, as it looks like Publicis-owned ZenithOptimedia is now even more optimistic than its April forecast, which said global ad growth would rise 2.2 percent.

Now, the firm is once again upping the figure, this time to 3.5 percent, adding that now it expects all regions to manage at least some growth this year after a stronger-than-expected first half, particularly in the US and Western Europe. ZenithOptimedia also predicts that global growth should rise steadily over the next three years, with 4.5 percent growth in 2011 and 5.3 percent in 2012. Below is a very exciting chart that details total ad spend by medium. The interwebs, of course, is on the rise.

zenithoptimediafigures.png

More: “WPP Finds Sense of Humor Buried in Earnings Report

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!