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Digital Marketing Associate

Publication or Company  AlixPartners, LLP
Industry  Internet/Online/New Media, Marketing, Mobile, Social Media
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location New York, NY
Job Requirements Digital Marketing Associate

Description

This position, located in New York City, NY, will report directly to the Director of Global Communications and will be responsible for the execution of digital marketing campaigns, including: content management for multiple websites, email communications, search engine optimization, social media marketing, and analytics.

Responsibilities
• Manage content for all of the AlixPartners’ external web sites, including sites in multiple languages (no knowledge of non-English languages required)
• Update content, including: news mentions, press releases, consultant biographies, and other content
• Convert PDF versions of thought leadership into digital content, including basic HTML formatting (moderate to strong understanding of HTML and CSS required)
• Format firm HTML e-mail communications
• Execute social media strategies that are tied to brand initiatives using social media management tools
• Corporate social media accounts, both firm content and regular updates
• Individual expert accounts across industries and service lines
• Corporate LinkedIn groups
• Maintain and communicate consistent search engine optimization practices for existing and new website content
• Manage paid search campaigns through Google AdWords
• Manage day to day website analytics and reporting to marketing leads and leadership across industries and service lines
• Effectively communicate digital marketing goals and activities with marketing leads, service line leaders, and industry leaders

Skills
• Strong knowledge of HTML and CSS
• Experience in laying out content using DotNetNuke content management system
• Advanced knowledge of Google Analytics and Google Webmaster tools
• Advanced knowledge of search based marketing, both organic and paid
• Experience of Interaction or other CRM system
• Well rounded marketing skills and understanding of, or a background working with, professional services firms
• Detail and process oriented
• Strong organizational, communication, and layout skills
• Ability to work effectively in a fast moving environment

Minimum Qualifications
• Bachelor’s degree from a recognized four-year university
• Two to four years’ experience in related fields with strong writing, editing, and proofreading skills
• Knowledge and experience with website design, graphics, video/flash, PDF, HTML, XML, Cascading Style Sheets (CSS), and JavaScript
• Proficient in Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, and the Microsoft Office suite
• Knowledge of relevant hardware/software applications and techniques used in web site design, development and maintenance

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status or status as an individual with disability.
About Our Company AlixPartners is a global business-advisory firm offering services in four major areas: enterprise improvement, turnaround and restructuring, financial-advisory services and information-management services. The firm has more than 1200 professionals in 18 offices around the world, and can be found on the Web at www.alixpartners.com.


 
 
 
 
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