Agenda
June 5
8:15 am - 9:00 am
Registration Opens and Continental Breakfast in Exhibit Hall
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June 5
9:00 am - 9:30 am
Morning Keynote: How To Navigate Facebook's Redesigned News Feed & Still Reach Fans
In March, Facebook made a dramatic, mobile-influenced change to the news feed, altering the way more than 1 billion people see posts from pages, friends and influencers. Now users can see posts from all of the pages they've liked in real time, switch to an all friends feed, or view all posts in chronological order. This allows for a more continuous experience on mobile and desktop. But by putting this choice in users' hands, many companies and Facebook page administrators worry that organic reach will suffer. Our expert panel will discuss how the changes have affected pages and suggest what brands can do to reach their fans.
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Mark Cooper
Co-Founder and CMO,
Offerpop -
Patience Elfving-Yi
Director of Channel Partnerships,
Kenshoo Social -
Mike Maghsoud
Co-Founder,
PostRocket -
Jesse Pujji
CEO and Co-Founder,
Ampush -
Jordan Viator Slabaugh
Director of Social Media,
Spredfast -
Justin Lafferty
Co-Editor,
AllFacebook (moderator)
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June 5
9:30 am - 10:15 am
Facebook Messaging for Publicity
For Immediate LIKE: A recent study indicates within 5 years social media will be the number two way to engage with customers (after face-to-face personal interaction). Ready to crush the competition? Learn how to easily leverage Facebook's Graph Search, organic timeline messaging with Facebook Ads as a means to garner publicity. Discover easy ways to publish and deliver company news that stands out in the newsfeed and position your brand as the expert source and thought leader. Learn what content and images works, how to fold existing and new public relations content into the Facebook strategy. This will focus on how brands can learn how to best become news publishers reporting from the Facebook Page.
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Lisa Buyer
CEO,
The Buyer Group -
Dennis Yu
Chief Executive Officer
BlitzMetrics
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June 5
10:45 am - 11:15 am
Building Cross-Platform Viral Entertainment into Your Facebook Campaigns
Games are as successful as ever when it comes to consumers spending their entertainment dollars, with 67 percent of all U.S. households playing games. The fastest-growing media across smart devices is providing brands with ample opportunities to reach consumers, who spend 43 percent their time playing games – increasingly while connected via Facebook. According to Facebook, games use on the platform in August 2012 had grown 8.4 percent since the beginning of the year and has continued to increase. In January 2013, more than 235 million people were playing games on Facebook per month. Mark Charkin, King.com’s executive vice president of global ad sales and business development, will explore how the emergence of social andcross-platform games initiatives are changing the landscape for such brands as Unilever, Olay and Samsung as they look to reach rich, interactive and engaging audiences through ads on Facebook; and how such innovations as geolocation, mid-roll ads, incentive videos are finally making that possible. Attendees will hear about where that highly engaged demographic of gamers, women aged 25-55, play and how they regularly log on multiple sessions a day, for an average of 30 minutes per session, on the Internet, social networks and mobile devices – all while highlighting users’ state-of-mind and interactivity levels with Facebook ads. Lastly, Charkin will discuss how the various platforms (mobile, tablet, online, social) provide brands versatility and a robust scope in how their promotions interact with consumers.
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Jong Woo
VP of Business Development U.S,
King.com
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June 5
11:15 am - 12:00 pm
Mobile, Social & Local: Where Search, Influence, and Opportunity Meet
As smartphone penetration surpasses 50 percent of the American population and tablet adoption climbs to 15 percent, consumers are searching for and uploading more information on smaller devices with the expectation of big results. Search is huge part of location-based marketing and it appears SoLoMo is now largely being fought around reviews. Legitimate reviews are boosting SEO and search results. It's why Google bought Zagat. It's why Facebook is pushing recommendations, displaying "Find out who's nearby" in your news ticker, and why Yelp still matters. Smartphones and tablets are often the first point of search and contact between consumers and today's business. But are businesses up to speed with their mobile presence? How has business capitalized or failed to reach consumers with location-based marketing tactics. And most importantly, what does this battle being mean for product developers, media companies and marketers trying to engage influencers and their audiences? This panel of industry leaders will explore the complexities of these issues.
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Scott Bain
VP of Media Strategy,
Spruce Media -
Stéphane Le Viet
CEO,
Work4 Labs -
Susie Erjavec Parker
Owner,
SPARKER Strategy -
Nick Shah
Chief Product Officer and Co-Founder,
Ampush -
Marcus Whitney
Co-Founder and CTO,
Moontoast -
Todd Tweedy
Chief Marketing Officer,
Avertech (moderator)
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June 5
12:00 pm - 12:45 pm
Social Media for B2B: Getting More Out Of Your Content Marketing
In the last decade, content marketing has emerged as one of the best ways for B2B marketers to fill
the top of the funnel and qualify leads. However, as more companies adopt
content marketing, it is becoming increasingly difficult to differentiate and
stand out. This session will focus on how marketers can boost their lead
generation efforts by taking advantage of two powerful forces: interactive
content and social media to expand their reach, increase click through rates
and drive lead form completions. This panel discussion will bring
together a handful of B2B marketers to share their stories about how they have
leveraged social media successfully and what they have learned along the way.
We'll also explore tips for extending content marketing reach across social channels, what types of content
marketing pieces work best on social and how to use social channels to drive quality leads.
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Jeff Ferguson
CEO,
Fang Digital Marketing -
Russ Fradin
CEO,
Dynamic Signal -
Kristoffer Nelson
EVP Revenue & Operations,
Social Reality -
Todd Pasternack
VP of Digital Innovation,
PointRoll -
Dilip Venkatachari
CEO and Co-Founder,
Compass Labs -
Duncan Alney
President,
Firebelly Marketing (moderator)
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June 5
1:45 pm - 2:30 pm
Case Study:
Starwood Hotels and Resorts Worldwide Discuss Social Promotions at Scale on the Votigo Platform
Promotions (contests and sweepstakes) has become a proven way to acquire engage fans on Facebook. The challenge for many large enterprises is how to easily create, launch, manage and administer these campaigns across hundreds of Facebook pages. Starwood Hotels and Resorts Worldwide has over 1,000 separate Facebook pages representing their hotels and resorts around the world. Votigo's platform allows Starwood to create, obtain approval and launch promotions in 10 different languages across all their Facebook pages. Learn about Starwood's goals and strategy around social promotions and the pain points they experienced and overcame along the way.
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Justin Holmerud
Global Social Media Manager - Platforms & Tools,
Starwood Hotels and Resorts -
Mike La Rotonda
Co-CEO & Founder,
Votigo
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June 5
2:30 pm - 3:00 pm
Facebook Statistics 101: How to Uncover the Hidden Gems within Facebook Insight
Feeling lost when you look at your Facebook page insights? You're not alone. In this session, we'll show you which metrics really matter, how to find, and apply them. We'll reveal a free tool to help you benchmark your key metrics against the average business page. You'll receive personalized advice to boost your page's performance after comparing it's current state against 4,000 pages of all sizes and industries, spanning over 200,000 posts. Stop drowning in data. You'll leave this session armed with actionable insights that work for you.
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Emeric Ernoult
Founder & CEO,
AgoraPulse
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June 5
3:00 pm - 3:30 pm
Driving Crowd Sourced Engagement: Toyota's 100 Cars For Good
There is a new and emergent model for operating and determining the success of a digital marketing campaign. With pricing and KPIs oriented towards engagement, efforting towards optimization is placed on the back burner. Toyota's 100 Cars For Good program utilizes multi-channel media to drive community action and consumer activities. The 100 Cars for Good program increases awareness, creates opportunities for unique media, and services local communities. Social Reality Co-Founder and CEO Chris Miglino is joined by Kathy Mota at Toyota for this fascinating and informative case study.
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Kathy Mota
Sr. Strategist of Corporate Philanthropy and Community Engagement,
Toyota Motor Sales, USA, Inc. -
Chris Miglino
CEO and Co-Founder,
Social Reality
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June 5
4:00 pm - 4:45 pm
Case Study: Mining the Social Graph: How Digital Publishers Use Facebook Data to Delight and Enthrall ReadersFacebook data avails digital publishers with the opportunity to learn more about their audience and provides them with content that is tailored to their network, interests and preferences. In this case study, we will discuss how we utilized Facebook data to optimize content and sharing recommendations on a user-by-user level, to create high-impact experiences that produce meaningful results.
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Jay Budzik, Ph.D
Chief Technology Officer,
Perfect Market -
Jason Jedlinski
VP of Digital Products & Platforms,
Tribune Broadcasting
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June 5
4:45 pm - 5:15 pm
Managing Facebook Burnout
Brands are keenly interested in creating a Facebook dialog, but we're learning it needs to be a multi platform approach. A recent Facebook study finds that users regularly burn out on the social network and take "Facebook vacations", the opposite of what a company wants to hear. In this panel, we'll discuss ways to leverage Facebook with real-world and social interactions, incentivize users that already Like your page, and balance audience engagement with appropriate message pacing.
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Steve Bagdasarian
Director of Business Development,
Fiksu 
Nicholas Ledner
Social Media Research, Trends, & Outreach,
UNICEF
Mariana Rodriguez
Account Director, Social Media
Beeby Clark+Meyler-
Chris Tuff
SVP, Director of Earned and Emerging Media,
22squared 
Shannita Williams
Associate Director of Communications, Social Media
LA Opera-
Damon Brown
Lead Writer, TechHive and Co-Founder
Quote Unquote App (moderator)
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To submit a speaker for consideration, please email the following materials to stewart@mediabistro.com:
- Biography and headshot of proposed speaker
- The event you are submitting the speaker for, and reason why he/she is a good fit
- Links to any appearances, previous speaking gigs, video, podcasts, or press
- Appropriate contact information
Speakers should be submitted 90+ days prior to the event. Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.
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