June 5, 2013 Hilton San Francisco Union Square

Agenda

June 5 8:15 am - 9:00 am Registration Opens and Continental Breakfast in Exhibit Hall
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June 5 9:00 am - 9:30 am Morning Keynote: How To Navigate Facebook's Redesigned News Feed & Still Reach Fans In March, Facebook made a dramatic, mobile-influenced change to the news feed, altering the way more than 1 billion people see posts from pages, friends and influencers. Now users can see posts from all of the pages they've liked in real time, switch to an all friends feed, or view all posts in chronological order. This allows for a more continuous experience on mobile and desktop. But by putting this choice in users' hands, many companies and Facebook page administrators worry that organic reach will suffer. Our expert panel will discuss how the changes have affected pages and suggest what brands can do to reach their fans.
  • MarkCooper Mark Cooper Co-Founder and CMO,
    Offerpop
  • PatienceElfvingYi Patience Elfving-Yi Director of Channel Partnerships,
    Kenshoo Social
  • MikeMaghsoud Mike Maghsoudi Co-Founder,
    PostRocket
  • jessepujji Jesse Pujji CEO and Co-Founder,
    Ampush
  • JordanViatorSlabaugh Jordan Viator Slabaugh Director of Social Media,
    Spredfast
  • MarkCharkin Justin Lafferty Co-Editor,
    AllFacebook (moderator)
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June 5 9:30 am - 10:15 am Facebook Messaging for Publicity For Immediate LIKE: A recent study indicates within 5 years social media will be the number two way to engage with customers (after face-to-face personal interaction). Ready to crush the competition? Learn how to easily leverage Facebook's Graph Search, organic timeline messaging with Facebook Ads as a means to garner publicity. Discover easy ways to publish and deliver company news that stands out in the newsfeed and position your brand as the expert source and thought leader. Learn what content and images works, how to fold existing and new public relations content into the Facebook strategy. This will focus on how brands can learn how to best become news publishers reporting from the Facebook Page.
  • LisaBuyer Lisa Buyer CEO,
    The Buyer Group
  • DennisYu Dennis Yu Chief Executive Officer
    BlitzMetrics
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June 5 10:15 am - 10:45 am Morning Break in Exhibit Hall
June 5 10:45 am - 11:15 am Building Cross-Platform Viral Entertainment into Your Facebook Campaigns Games are as successful as ever when it comes to consumers spending their entertainment dollars, with 67 percent of all U.S. households playing games. The fastest-growing media across smart devices is providing brands with ample opportunities to reach consumers, who spend 43 percent their time playing games – increasingly while connected via Facebook. According to Facebook, games use on the platform in August 2012 had grown 8.4 percent since the beginning of the year and has continued to increase. In January 2013, more than 235 million people were playing games on Facebook per month. Mark Charkin, King.com’s executive vice president of global ad sales and business development, will explore how the emergence of social andcross-platform games initiatives are changing the landscape for such brands as Unilever, Olay and Samsung as they look to reach rich, interactive and engaging audiences through ads on Facebook; and how such innovations as geolocation, mid-roll ads, incentive videos are finally making that possible. Attendees will hear about where that highly engaged demographic of gamers, women aged 25-55, play and how they regularly log on multiple sessions a day, for an average of 30 minutes per session, on the Internet, social networks and mobile devices – all while highlighting users’ state-of-mind and interactivity levels with Facebook ads. Lastly, Charkin will discuss how the various platforms (mobile, tablet, online, social) provide brands versatility and a robust scope in how their promotions interact with consumers.
  • jongwoo Jong Woo VP of Business Development U.S,
    King.com
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June 5 11:15 am - 12:00 pm Mobile, Social & Local: Where Search, Influence, and Opportunity Meet As smartphone penetration surpasses 50 percent of the American population and tablet adoption climbs to 15 percent, consumers are searching for and uploading more information on smaller devices with the expectation of big results. Search is huge part of location-based marketing and it appears SoLoMo is now largely being fought around reviews. Legitimate reviews are boosting SEO and search results. It's why Google bought Zagat. It's why Facebook is pushing recommendations, displaying "Find out who's nearby" in your news ticker, and why Yelp still matters. Smartphones and tablets are often the first point of search and contact between consumers and today's business. But are businesses up to speed with their mobile presence? How has business capitalized or failed to reach consumers with location-based marketing tactics. And most importantly, what does this battle being mean for product developers, media companies and marketers trying to engage influencers and their audiences? This panel of industry leaders will explore the complexities of these issues.
  • ScottBain Scott Bain VP of Media Strategy,
    Spruce Media
  • stephaneleviet Stéphane Le Viet CEO,
    Work4 Labs
  • SusieParker Susie Erjavec Parker Owner,
    SPARKER Strategy
  • NickShah Nick Shah Chief Product Officer and Co-Founder,
    Ampush
  • MarcusWhitney Marcus Whitney Co-Founder and CTO,
    Moontoast
  • ToddTweedy Todd Tweedy Chief Marketing Officer,
    Avertech (moderator)
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June 5 12:00 pm - 12:45 pm Social Media for B2B: Getting More Out Of Your Content Marketing In the last decade, content marketing has emerged as one of the best ways for B2B marketers to fill the top of the funnel and qualify leads. However, as more companies adopt content marketing, it is becoming increasingly difficult to differentiate and stand out. This session will focus on how marketers can boost their lead generation efforts by taking advantage of two powerful forces: interactive content and social media to expand their reach, increase click through rates and drive lead form completions. This panel discussion will bring together a handful of B2B marketers to share their stories about how they have leveraged social media successfully and what they have learned along the way. We'll also explore tips for extending content marketing reach across social channels, what types of content marketing pieces work best on social and how to use social channels to drive quality leads.
  • JeffFerguson Jeff Ferguson CEO,
    Fang Digital Marketing
  • RussFradin Russ Fradin CEO,
    Dynamic Signal
  • KristofferNelson Kristoffer Nelson EVP Revenue & Operations,
    Social Reality
  • toddpasternack Todd Pasternack VP of Digital Innovation,
    PointRoll
  • PeterLiefer Peter Liefer President ,
    PrimeView
  • misty sanford Misty Sanford Vice President,
    Firebelly Marketing (moderator)
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June 5 12:45 pm - 1:45 pm Lunch Break
June 5 1:45 pm - 2:30 pm Case Study: Starwood Hotels and Resorts Worldwide Discuss Social Promotions at Scale on the Votigo Platform Promotions (contests and sweepstakes) has become a proven way to acquire engage fans on Facebook. The challenge for many large enterprises is how to easily create, launch, manage and administer these campaigns across hundreds of Facebook pages. Starwood Hotels and Resorts Worldwide has over 1,000 separate Facebook pages representing their hotels and resorts around the world. Votigo's platform allows Starwood to create, obtain approval and launch promotions in 10 different languages across all their Facebook pages. Learn about Starwood's goals and strategy around social promotions and the pain points they experienced and overcame along the way.
  • JustinHolmerud Justin Holmerud Global Social Media Manager - Platforms & Tools,
    Starwood Hotels and Resorts
  • MikeLaRotonda Mike La Rotonda Co-CEO & Founder,
    Votigo
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June 5 2:30 pm - 3:00 pm Facebook Statistics 101: How to Uncover the Hidden Gems within Facebook Insight Feeling lost when you look at your Facebook page insights? You're not alone. In this session, we'll show you which metrics really matter, how to find, and apply them. We'll reveal a free tool to help you benchmark your key metrics against the average business page. You'll receive personalized advice to boost your page's performance after comparing it's current state against 4,000 pages of all sizes and industries, spanning over 200,000 posts. Stop drowning in data. You'll leave this session armed with actionable insights that work for you.
  • EMERICERNOULT Emeric Ernoult Founder & CEO,
    AgoraPulse
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June 5 3:00 pm - 3:30 pm Driving Crowd Sourced Engagement: Toyota's 100 Cars For Good There is a new and emergent model for operating and determining the success of a digital marketing campaign. With pricing and KPIs oriented towards engagement, efforting towards optimization is placed on the back burner. Toyota's 100 Cars For Good program utilizes multi-channel media to drive community action and consumer activities. The 100 Cars for Good program increases awareness, creates opportunities for unique media, and services local communities. Social Reality Co-Founder and CEO Chris Miglino is joined by Kathy Mota at Toyota for this fascinating and informative case study.
  • KathyMota Kathy Mota Sr. Strategist of Corporate Philanthropy and Community Engagement,
    Toyota Motor Sales, USA, Inc.
  • ChrisMiglino Chris Miglino CEO and Co-Founder,
    Social Reality
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June 5 3:30 pm - 4:00 pm Afternoon Break in Exhibit Hall
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June 5 4:00 pm - 4:45 pm Case Study: Mining the Social Graph: How Digital Publishers Use Facebook Data to Delight and Enthrall ReadersFacebook data avails digital publishers with the opportunity to learn more about their audience and provides them with content that is tailored to their network, interests and preferences. In this case study, we will discuss how we utilized Facebook data to optimize content and sharing recommendations on a user-by-user level, to create high-impact experiences that produce meaningful results.
  • JayBudzik Jay Budzik, Ph.D Chief Technology Officer,
    Perfect Market
  • JayBudzik Jason Jedlinski VP of Digital Products & Platforms,
    Tribune Broadcasting
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June 5 4:45 pm - 5:15 pm Managing Facebook Burnout Brands are keenly interested in creating a Facebook dialog, but we're learning it needs to be a multi platform approach. A recent Facebook study finds that users regularly burn out on the social network and take "Facebook vacations", the opposite of what a company wants to hear. In this panel, we'll discuss ways to leverage Facebook with real-world and social interactions, incentivize users that already Like your page, and balance audience engagement with appropriate message pacing.
  • SteveBagdasarian Steve Bagdasarian Director of Business Development,
    Fiksu
  • NicholasLedner Nicholas Ledner Social Media Research, Trends, & Outreach,
    UNICEF
  • marianarodriguez Mariana Rodriguez Account Director, Social Media
    Beeby Clark+Meyler
  • ChrisTuff Chris Tuff SVP, Director of Earned and Emerging Media,
    22squared
  • ShannitaWilliams Shannita Williams Associate Director of Communications, Social Media
    LA Opera
  • DamonBrown Damon Brown Lead Writer, TechHive and Co-Founder
    Quote Unquote App (moderator)
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June 5 5:30 pm - 6:30 pm Networking Reception in Exhibit Hall
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