AllFacebook Marketing Conference
Meet in San Francisco for two days
of Facebook marketing immersion
June 28-29, 2012 | San Francisco
produced by WebMediaBrands, AllFacebook, and SocialTimes
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Speakers

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DAVID M ADLER Partner Leavens, Strand, Glover & Adler, LLC @adlerlaw David M. Adler, Esq. is an attorney, author, educator, entrepreneur and nationally-recognized speaker in the fields of intellectual property and technology law with a multidisciplinary practice focused on counseling businesses across the interrelated areas of Intellectual Property Law, Media & Entertainment, Information Technology and Corporate Law. Mr. Adler has an extensive private-practice and in-house background counseling clients on corporate and intellectual property law, including corporation and LLC creation and finance, contract interpretation, drafting, negotiation and enforcement as well as copyright and trademark registration, licensing and enforcement. The marketing, advertising and content deals he has documented have involved lead-generation agreements, referral agreements, advertising supported revenue generating deals, product placement, affiliate marketing/group-couponing platforms, CAN-SPAM compliance, and digital rights management for video, music, and games. We work with many of the leading studios, labels, social networking sites, and online music companies. Mr. Adler also specializes in advising artistic talent and creative professionals in the arts, entertainment, media and sports industries. He received his law degree from the DePaul University College of Law in 1997. He received a Bachelor of the Arts in English and a Bachelor of the Arts in History from Indiana University in Bloomington, Indiana. Outside the practice of law, Mr. Adler is currently an Adjunct Professor teaching Music Law at DePaul College of Law.
Facebook Marketing: Legal & Regulatory Compliance June 29, 2012 | 2:30pm - 3:15pm
DUNCAN ALNEY President Firebelly Marketing @firebelly Duncan Alney is the vision behind Firebelly and a nationally recognized social media provocateur who speaks across the country. As President of Firebelly, Duncan leads his team to help organizations build relationships with their audiences via social media. Firebelly’s clients include Pearson Publishing, Qdoba, Network Solutions, United Way, American Cancer Society, J.C. Hart and Yats among numerous others. Duncan grew up in India and came to American to be a cowboy. He has degrees from Hanover College, USA and St. Xavier’s College, Calcutta, India. He is founder of the Indianapolis Social Media Club. Duncan is an award-winning short filmmaker and a voracious writer - publishing Passionati, an online magazine covering music and other cultural murmurs.
Competitive Analysis on Facebook June 29, 2012 | 3:45pm - 4:30pm
PROJJOL BANERJEA Director of Marketing SponsorPay @projjol \ Projjol Banerjea is Director of Marketing at SponsorPay, an award-winning Berlin-based start-up that provides an innovative advertising solution for the monetization of premium content or virtual currency on social networks, virtual worlds, mobile apps as well as online games and services. Previously, he worked in London as VP Marketing for mobile payments company Surfpin. Projjol was awarded an MBA by the Saïd Business School in 2009. At Oxford, he was a member of the university’s lightweight rowing programme. Prior to that, he earned degrees in computer science and informatics from DePauw University and Indiana University.
Monetizing Facebook Games through Advertising June 28, 2012 | 9:15am - 10:00am
MICHAEL BEHRENS SVP eMarketing WebMetro @michaelbehrens @Webmetro Michael Behrens is the lead strategist in developing and implementing successful online direct marketing programs, including the integration of social advertising campaigns, for WebMetro clients. He has helped clients succeed in highly competitive industries, such as healthcare, travel, education, retail/ecommerce, and technology. Michael is also a senior advisor to the technology team in charge of developing WebMetro’s proprietary internet marketing optimization platform DSMM Advantage™. This includes determining the critical variables involved in campaign management, intelligence gathering, and evaluation of processes related to optimization strategies. A veteran in pay per click marketing, Michael has shared advanced techniques in search and online direct marketing at SMX Advanced, DMA, Ad-Tech, and PPC Summit. To keep WebMetro clients at the forefront of their respective industries, he has also participated in exclusive advisory groups and councils for Google and Bing.
Facebook Ads: Can They Promote More Than Just Likes? June 29, 2012 | 11:30am - 12:30pm
BRIAN BLOND Chief Revenue Officer Vitrue @BrianBlond Brian Blond serves as Chief Revenue Officer at Vitrue. As such, he is responsible for the company’s long-term, strategic revenue generation and oversees global sales operations. Blond brings more than 15 years of strategic sales and business development experience across the software technology space. He most recently served as SVP of Global Sales at Moxie Software. During his tenure at Moxie, he established the company as one of the premier Social Enterprise Platforms, with more than 600 enterprise customers and powering more than 270 million social enterprise interactions per month. Prior to Moxie, he was at BMC Software (NASDAQ: BMC) through the acquisition of BladeLogic (NASDAQ: BLOG) for $900 million. During his tenure at BladeLogic, Blond was instrumental in building a team that helped make BladeLogic one of the fastest growing enterprise software companies of the past decade culminating with a successful IPO in 2007. Prior to BladeLogic, he held sales and leadership positions at Oracle, 170 Systems, and Inktomi. Blond holds a Bachelor of Arts degree from the University of Missouri.
Monetizing Facebook Games through Advertising June 28, 2012 | 9:15am - 10:00am
kendra
KENDRA BRACKEN-FERGUSON Co-Founder and Managing Director Digital Brand Architects @KendraBracken There is a reason Kendra Bracken-Ferguson, DBA's Managing Director, was named Mobile Marketer's "Mobile Women to Watch in 2010." She helped create one of the first Cingular and MySpace mobile music studios, before "mobile social networking" as a term was part of our vernacular and went on to become the youngest Vice President at Fleishman-Hillard New York, one of the largest PR agencies in the world, where she was responsible for overseeing the digital consumer team and developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology. Before co-founding DBA, she worked with one of the largest American fashion design houses to launch its first dedicated global social media department, navigating brand management, marketing, advertising, and public relations to develop and drive a cohesive approach to the online space from the US to Japan. There, she implemented some of the most noteworthy influencer campaigns across multiple brands.
DANNY BROWN VP of Product Intelligence Jugnoo Inc. @dannybrown Danny Brown is the VP of Product Intelligence at Jugnoo, an Internet and media technology company. An award-winning marketer and blogger, Danny is a widely recognized authority on social media and is a regular featured contributor to numerous print and TV news stories. He has worked with some of the biggest tech and digital companies in the world, including RIM, Microsoft Canada, British Telecom, IBM, Dell, and LG Electronics. He is also the author of The Parables of Business, offering business strategies and advice through the art of storytelling.
LISA BUYER CEO The Buyer Group @lisabuyer When it comes to relationships, Lisa Buyer believes the connection between social media, search marketing and public relations is exponential. As the founder of three media companies and CEO of The Buyer Group, Lisa is ambitious about the influence of public relations on social media, SEO and SEM, and she continues to share her innovative approach with clients, peers and associates. Heading her current boutique agency, The Buyer Group, Lisa consults on both the client side and agency side helping clients connect the social media and PR dots. Clients include public and private companies in the technology, real estate and health/beauty industries as well as marketing and advertising agencies. Lisa is a member of the Clickz Academy Faculty and writes a monthly column for Search Engine Watch and is the editor of several blogs. She teaches online courses on applying social media and PR to business. Lisa is a regular speaker and moderator on topics of online PR, social media and online marketing at national conferences including Search Engine Strategies and PubCon. Besides loving yoga, she is certified a Google AdWords professional, a member of SEMPO and SFIMA and is a graduate of the University of Florida with a degree in Public Relations and Business Administration. Go Gators!
Facebook Places: Deals and Store-Level Marketing June 28, 2012 | 11:45am - 12:30pm
briancarter
BRIAN CARTER CEO The Carter Group @briancarter Brian Carter is an Internet marketing expert and the bestselling author of The Like Economy and Facebook Marketing. He is also a consultant, working with a wide variety of companies, including Universal Studios, The U.S. Army and Hardee’s. His work includes SEO, AdWords, Facebook advertising, and internet marketing strategy consulting.With his prolific background in Internet marketing and his experience as a stand-up comedian, Carter is a sought-after speaker for marketing events worldwide. He has been quoted and profiled by U.S. News & World Report, ABC News, The Wall Street Journal, Forbes, Inc. Magazine, and Entrepreneur Magazine.
Is Facebook Fan Marketing Dead? What Are We To Do? June 28, 2012 | 1:30pm - 2:15pm
chriscunningham
CHRIS CUNNINGHAM CEO appssavvy @chrisappssavvy

Chris co-founded appssavvy, an activity advertising technology company and serves as CEO. His and appssavvy's vision has pioneered a new advertising model focused on people's activity. The vision of social activity advertising has established Chris as a recognized thought leader. He frequently speaks at industry conferences and forums, including ad:tech, IAB, iMedia and 4A's events, and comments on the latest developments in the social space live on CNBC and Bloomberg TV, and in leading publications, such as The Wall Street Journal, The New York Times, Bloomberg BusinessWeek and USA Today. For insight into Chris' unique perspective, read The New York Times' Corner Office. He also serves as co-chair of the IAB Social Media Committee and in 2010 and 2011 was a finalist for Ernst & Young's Entrepreneur of the Year award, an achievement which was led by Chris' leadership in driving appssavvy to profitability in less than two years after founding and every subsequent quarter. Today, appssavvy has more than 60 employees in four offices across the U.S. and is recognized as a great place to work by Crain's New York Business' Best Places to Work in NYC - an honor won in 2009, 2010 and 2011. Chris graduated from the University of North Carolina Greensboro with a bachelor's of arts degree in Economics & Marketing and is based in New York City.

Monetizing Facebook Games through Advertising June 28, 2012 | 9:15am - 10:00am
markcurtis
MARK CURTIS Founder and President enter:new media @enternewmedia >Mark Curtis works to help brands generate greater ROI from their social media efforts. His social media agency, enter:new media, is known for its work in growing, engaging, and optimizing social communities for entertainment and fashion/retail brands such as Versace, Kenneth Cole, American Eagle, Urban Outfitters, Vogue, TV Guide, AMC, and AETN. Mark is also the founder and president of enter:marketing, a B2B marketing firm specializing in lead generation for the technology industry. Enter:marketing currently has offices in New York, Chicago, San Francisco and Medellin, Colombia. He is also the founder and director of enter:gallery in New York, representing emerging artists from around the world. When not obsessed with new media challenges such as optimizing private influencer networks, integrating social and commerce, and increasing Facebook engagement, Mark enjoys spending time in New York City with his beautiful wife and their imaginary dog, Garrison.
Competitive Analysis on Facebook June 29, 2012 | 3:45pm - 4:30pm
alexdale
ALEX DALE CMO King.com @alexjamesdale Alex Dale is King.com’s Chief Marketing Officer. He joins King.com from Microsoft, where he was general manager of their consumer and online services group in Central and Eastern Europe. At Microsoft, Dale also led the consumer marketing efforts for Bing, Internet Explorer, Windows Phone, Windows PC, MSN and Hotmail in Western Europe. Prior to Microsoft, he was the founder and managing director of broadband ISP and portal, virgin.net. Part of the Virgin Group of companies, the virgin.net service was sold to NTL Cable in 2004.
Monetizing Facebook Games through Advertising June 28, 2012 | 9:15am - 10:00am
rishidean
RISHI DEAN SVP Product Nanigans @rishidean Rishi Dean is SVP Product for Nanigans, where he drives the overall product strategy and works closely with Facebook's product roadmap. Rishi is a thought leader in social analytics, from his experience as part of the founding team at Visible Measures where he spearheaded the core technology and pioneered methods to connect paid, owned and earned media for the largest online video publishers, brand marketers, and ad agencies. Rishi has served as Entrepreneur-In-Residence at the MIT Entrepreneurship Center and has been part of the founding team of three startups. He is an advisor to CustomMade.com and several other market defining companies, where he works to design and implement innovative strategies and has experienced hundreds of product cycles. Rishi holds an MBA from the MIT Sloan School of Management and a Systems Design Engineering Degree from the University of Waterloo.
georgedecarlo
GEORGE DECARLO Founder and CEO Woobox @georgedecarlo George DeCarlo is the Founder and CEO of Woobox, which provides a suite of viral applications used to grow and engage fans through social promotions. In less than two years, George has grown Woobox to be one of the most popular providers of Facebook applications to brands, serving over 150 million Facebook page app views and month. George frequently advises top brands and agencies on what works and what doesn't with social promotions using insights from hundreds of thousands of Woobox campaigns. Prior to Woobox, George founded the Internet services company Dotster in 1999, the same year he graduated from the University of Portland with a degree in Electrical Engineering. George also advises and invests in numerous startup companies.
emericernoult
EMERIC ERNOULT Founder and CEO AgoraPulse @eernoult

Emeric is the co-founder of AgoraPulse (www.agorapulse.com), a European based Facebook Marketing Technology  launched in 2011. AgoraPulse is currently being used by more than 4,000 Facebook Pages across 27 countries and is expanding internationally through strategic local partners.
He is one of the European pioneers in the field of Social Media Marketing. The first company he co-founded in 2000 was a technology allowing brands to create their own white label social network, this was 4 years before Ning or Facebook.
He has advised French and international brands such as Virgin Megastores, FIA and Microsoft. He is a member of the Board of the Social Media Club in Paris, France and is a regular speaker at European conferences such as iStrategy, Digital Paris and eMarketing.

Facebook Ads: Can They Promote More Than Just Likes? June 29, 2012 | 11:30am - 12:30pm
jeffferguson
JEFF FERGUSON CEO Fang Digital Marketing @fangdigital and @countxero Fang Digital Marketing is a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
Facebook Ads: Can They Promote More Than Just Likes? June 29, 2012 | 11:30am - 12:30pm
jordanfranklin
JORDAN FRANKLIN Director of Social Strategy Clickable @clickable

As Director of Social Strategy, Jordan wears many hats at Clickable. After functioning as an account strategist for both search and social accounts on Clickable’s Solutions team, Jordan managed the development of the Social Act Engine’s algorithmic approach to bidding and budgeting as well as executing the new Social Analytics Dashboard. A master campaign optimizer, Jordan has built and launched some of the most complex accounts for an impressive roster of clients. Jordan is deeply versed in the social advertising space and plays an important role as a thought leader, advancing Clickable’s product development to bring clarity and actionable insight to social advertisers, marketers, and agencies. Jordan is a graduate of Yale University with a Bachelors Degree in American Studies, specializing in 20th Century American Culture.

austinhaugen
AUSTIN HAUGEN Product Manager Facebook

Austin Haugen is a Product Manager on Facebook’s Platform team. Austin has been at Facebook for three years, and has worked on all aspects of the platform, including building out Facebook’s suite of Social Plugins (including Facebook’s Comments Box and Like Button). Austin is currently the Product Manager for the Open Graph, which he has been working on for the past year and half. Prior to Facebook, Austin was at Stanford where he holds a BS in Electrical Engineering and a MS in Computer Science.

KEYNOTE:The Verbification of the World June 28, 2012 | 8:30am - 9:15am
emihofmeister
EMI HOFMEISTER Manager, Social Marketing Adobe @EmiHof

Emi Hofmeister brings 8 years of branding and marketing experience with a background that spans multiple forms of traditional, digital, and social marketing. She joined Adobe through the acquisition of Context Optional, where she directed the strategic development and implementation of comprehensive social campaigns for enterprise organizations including Hyatt, Safeway, and Levi's. In her current role, Emi specializes in optimizing social strategies for high-touch brands. Her goal is to enable marketers to more effectively leverage social platforms to drive business impact.

kendallhulet
KENDALL HULET Sr. Director, Social & Mobile Product Management Ancestry.com @Ancestrydotcom

As Sr. Director of Social & Mobile Product Management at Ancestry.com, Kendall guides the company's strategic approach to social integration across multiple platforms and the development of its popular mobile apps. Kendall has held multiple product management positions during his 8 years at Ancestry.com, working on different aspects of the service from search, to family trees, and most recently mobile devices, APIs and social integration. Prior to joining Ancestry.com, Kendall worked in product marketing at Monster.com. Kendall has a degree in Business: Information Systems from Brigham Young University and an MBA from the Wharton School at the University of Pennsylvania.

sudhajamthe
SUDHA JAMTHE Social Media Strategist eBay @sujamthe

Sudha Jamthe is a social media strategist at eBay where she focuses on social commerce and social business success. She has built social media teams, organizations and partnerships for PayPal, AOL/Bebo, Intuit and Network World. She blogs at coolastory.com and tweets as @sujamthe. Sudha leads the Silicon Valley Facebook and Google+ Meetups and is a regular speaker on Social Media Strategy, Social Metrics and corporate social business adoption. Sudha loves grassroots innovation and teaches a class on Leveraging Partner Social at UCSCExt school.

bradklaus
BRAD KLAUS CEO and Founder Extole @extoleinc At the helm of Extole’s strategic direction and growth, Brad is a demonstrated leader in capitalizing on the growth of social and commerce interactions in online media. Before founding Extole, he was founder and CEO of next-generation direct response leader Syndero. Earlier, Brad was Vice President of Sales at Qualys, Inc., and held management positions at leading SaaS providers, such as DemandTec, Siebel Systems and Raima Corporation. He serves on the Board of Directors of Syndero and the Electronic Retailing Association, and holds B.S. degrees in Integrative Biology and Economics from the University of California at Berkeley.
mikelarotonda
MIKE LA ROTONDA Co-CEO and Founder Votigo @votigo Mike La Rotonda is a seasoned product leader with over 13 years of experience creating and managing consumer internet services with the past 9 years focused on online communities and user-generated media. He is responsible for strategic vision, product management, product development and operations. Prior to founding Votigo, Mike led the product management efforts for Yahoo! 360", Yahoo!'s social networking service, helping grow it from its initial beta launch to over 13 million users worldwide. Mike has been a panelist and speaker on Social Media and advertising topics at SWAT Summit, Digital Hollywood and Building Blocks and is a regular contributor to Adotas. Mike holds a Bachelor of Arts degree from Santa Clara University.
Facebook Places: Deals and Store-Level Marketing June 28, 2012 | 11:45am - 12:30pm
sethlierman
SETH LIEBERMAN CEO Pangea Media/ SnapApp @sethlieberman Seth Lieberman is the Founder and CEO of Pangea Media, the largest quiz and quiz technology company on the web. The Pangea Media SnapApp platform enables marketers and publishers to create branded engagements like quizzes, polls, surveys and sweepstakes in order to drive acquisition events such as likes, follows, sign ups, lead generation and installs. Under Seth’s leadership, more than 300 million quizzes have been taken using Pangea Media’s platforms. Seth has more than 15 years of experience in the online advertising space and has expertise in lead generation, customer acquisition, affiliate marketing and corporate branding. Prior to Pangea, Seth was CEO and co-founder of Focalex, Inc. an online advertising and direct marketing company that was sold to Intermix (the original parent company of MySpace) in November 2004. Prior to Focalex, Seth was an investment banker in the technology group with Credit Suisse First Boston.
randalllloyd
RANDALL LLOYD BuyBuddy Buddy Media @brighterrandall Randall Lloyd is the Managing Director of North America for Brighter Option (acquired by Buddy Media in February 2012) based out of Palo Alto, California. Prior to Buddy Media, Randall was the Senior Vice President of Sales for RockYou, a venture-backed social gaming company. At RockYou, he oversaw worldwide advertising sales including brand advertising, indirect/channel advertising, and performance marketing. Prior to joining RockYou, Randall worked for Google, where he focused on YouTube monetization strategy, and eBay, where he held various positions in sales and sales management. He has spent the majority of his career building and scaling highly successful inside, direct, and channel sales teams in the digital media space. Lloyd holds a Master of Business Administration degree from Stanford Graduate School of Business and a Bachelor's from the University of Utah in Speech and Communication.
heatherlutze
HEATHER LUTZE CEO Findability Group @HeatherLutze Heather Lutze is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners. Breaking free of corporate “cubicle” jobs over ten years ago with nothing more than a dream of entrepreneurship and a computer in the basement, Heather built her business into a multimillion dollar company—the Findability Group. Today she leads a dedicated and slightly obsessed team of search marketing pros—their mission—to connect clients with their perfect customers online.
brianmadden
BRIAN MADDEN Executive Director of Social Media Hearst Digital @bemad Brian Madden is currently the Executive Director of Social Media for Hearst Digital, which includes 24 websites reaching nearly 60 million unique visitors per month. Since joining Hearst Digital in May of 2010, unique visitors have grown over 50% and facebook fans and twitter followers have grown over 350%. Previously, Madden spent more than nine years at Condé Nast Publications where he built and lead a business intelligence team that transformed the use of analytics resulting in increased productivity, business insight, and significant cost savings. Madden holds a B.A. in English and a B.B.A in Marketing from the College of William and Mary.
KEYNOTE:The Verbification of the World June 28, 2012 | 8:30am - 9:15am
chasemcmichael
CHASE MCMICHAEL President & CEO InfiniGraph, Inc. @chasemcmichael Chase McMichael is a leader in real-time social intelligence, interactive media and carrier-grade telecommunications solutions. He is a veteran of real-time collaboration technologies at companies such as Oracle where he was the Dir of Real-Time Collaboration, Lead the messaging platform and Instant Messaging deployment at Sprint and was the VP of Internet Services at Chase Manhattan Bank. He has been awarded numerous patents and frequent speaker on social media technologies. Chase's first startup UNBOUND received the Fast Tech 50 in 2003, placing among the top three for highest revenue growth and profit. In 2008, Chase received the MarketingSherpa “Viral Hall of Fame” award and produced many social campaigns for Fortune 500 brands. Chase is the Co-Founder and CEO of InfiniGraph Inc. a Menlo Park CA company providing real time Social Intelligence to driving greater CTR on trending content, content feeding in ads and identify brand affinity to amplify Facebook ad buys.
elainemeskergarcia
ELAINE MESKER-GARCIA Social Media Manager Luby's and Fuddruckers Restaurants, LLC @lubys @fuddruckers

As Social Media Manager for two restaurant brands that total over 275 restaurant locations internationally (company-owned & franchises combined), Elaine stays busy managing everything related to social media for Luby’s and Fuddruckers. This includes managing the brands’ Facebook and Twitter accounts, formulating effective email campaigns, managing online promotions and ensuring the two brands always stay ahead of the social media curve.  She draws experience as far back as 2001 when she started her first blog and founded a local Houston blogging community. She has been an early adopter ever since of all things related to social media. She is very active in the Houston social media community and has been quoted in various local publications on the topic. Her expertise is in B2C with an emphasis on Facebook engagement. When she is not online, she spends her weekends as a freelance photographer or dancing salsa. Elaine is a graduate of Texas A&M University with a B.A. in International Studies and is fluent in Spanish.

Facebook Places: Deals and Store-Level Marketing June 28, 2012 | 11:45am - 12:30pm
amymillard
AMY MILLARD VP Marketing Hearsay Social @AMillard_tweets Amy Millard is a cloud-based software marketing expert, a Facebook and Twitter addict, and a regular conference speaker on the subject of marketing and social media. Prior to Hearsay Social, Ms. Millard led marketing for several global software companies, and she also ran a division of Netscape. She earned her B.S. in Electrical Engineering from Rice University and her MBA from Stanford University.
kevinmullett
KEVIN MULLETT Director of Product Development Cirrus ABS @kmullett Kevin Mullett leads the development roadmap for Cirrus ABS’ award winning CMS, vertical market product development efforts and social media programs. A proven Web developer, Internet marketer, speaker, guest blogger, and award-winning designer, Kevin has more than 13 years of Web experience and 300 custom websites to his personal credit. He also leverages 15 years of experience in sales and marketing – not to mention a passion for connecting the dots via social media, search engine optimization, online reputation management, great design and usability – to help Cirrus ABS create Web marketing solutions that make its clients successful. Essentially, Kevin discovers, tests, and disseminates trends in technology use for marketing, online visibility and online reputation for Cirrus ABS and its clients – and he frequently speaks on the subject. In other words, he surfs the Web all day, and when he isn’t surfing, he talks about it.
alexanderpeiniger
ALEX PEINIGER Founder & CEO AllFacebook Stats @alexpeiniger Alexander Peiniger is the 28 year old founder and CEO of AllFacebook Stats, one of the widest known tools for competitive analysis of Facebook Pages. He has a masters degree in mathematics from the University of Wuppertal (Germany) and the University of California Irvine (US). During his studies he especially focused on optimization and graph theory. Before founding AllFacebook Stats in 2010, Alexander was working for McKinsey & Company in the telecommunication and hightech sectors. Beside his activities with AllFacebook Stats, he is working on several other web-based projects and startups in Germany.
Competitive Analysis on Facebook June 29, 2012 | 3:45pm - 4:30pm
laurelpenney
LAUREL PENNEY Director, Social Product Management Ancestry.com @Ancestrydotcom Laurel Penney leads Ancestry’s social product initiatives which includes the Ancestry Facebook app. Laurel has over 10 years experience in consumer-facing, Internet product management including responsibility for EarthLink’s value-added services and OpenTable’s consumer website experience. Laurel holds a B.A. in Spanish and Political Science from Colgate University.
benpickering
BEN PICKERING CEO Strutta @bpicks As CEO of Strutta, Ben guides the strategic direction of the company. He joined Strutta in September 2009 and has been involved with online media for more than ten years. Prior to Strutta, Ben worked at Yahoo! where he held a variety of strategic roles within the company’s display advertising business. While at Yahoo!, Ben played a key role in the first large-scale consumer promotion utilizing user generated content (Doritos "Crash the Super Bowl"). Now he's thrilled to be able to offer marketers of any size the ability to create similar experiences using the Strutta contest platform. Prior to Yahoo! Ben worked in the strategic partnerships group at eBay. He started his career with PricewaterhouseCoopers, providing transaction support to the firm's global high tech client base on their M&A activity. Ben holds a bachelor's degree in Economics and an M.B.A., both from Stanford University.
Facebook Places: Deals and Store-Level Marketing June 28, 2012 | 11:45am - 12:30pm
victoriaransom
VICTORIA RANSOM Founder & CEO Wildfire @victoria_ransom Victoria Ransom has been an entrepreneur since her early twenties and has developed three companies. As founder & CEO of Wildfire (www.wildfireapp.com), Victoria led the company to profitability in just one year and has built the company to tens of thousands of customers, over 250 employees, and eight offices worldwide. Clients include major brands and agencies such as Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis, and Digitas. Wildfire is a two-time winner of the fbFund; investors include Summit, Facebook, Accel Partners, and the Founder's Fund. Victoria has been featured in several publications including The New York Times,CNN, and The Wall Street Journal. She was named one of the '25 Women to Watch in Tech' for 2011 & 2010 and was named the Ernst & Young Entrepreneur of the Year for New Zealand.
KEYNOTE:The Verbification of the World June 28, 2012 | 8:30am - 9:15am
mitchellreichgut
MITCHELL REICHGUT Founder & CEO Jun Group @JunGroup Mitchell Reichgut is founder and CEO of Jun Group (www.jungroup.com), the premier social video platform. The company’s distribution technology delivers millions of monthly opt-in video views across social networks, mobile devices, premium content sites and YouTube. Jun Group distributes videos from 15 seconds to 3 minutes-long with exceptionally high completion rates and significant post-view activity, such as web site visits, coupon downloads, and store locator usage. The company's analytics dashboard, Voyeur, provides real time data about views, shares, likes, tweets, ratings, comments, and geographic dispersal down to the state and town. Founded in 2005, Jun Group's clients include Fortune 500 brands, major entertainment companies, and media and creative agencies Prior to founding Jun Group, Mitchell headed up the New York interactive division of Bates Worldwide Advertising. As General Manager/Creative Director, he helped grow Bates Interactive into a 70-person integrated unit, with clients such as Perrier, Moet & Chandon, and Warner-Lambert. Earlier, as Creative Director of the New York office of Think New Ideas, Mitchell supervised Web development for clients such as Budweiser, Chrysler, Sony, and Continental Airlines. A graduate of Boston University's College of Communications, Mitchell began his career as an Art Director at Grey Advertising where he created print and television advertisements for clients such as Procter & Gamble, Parker Brothers, and Stride Rite.Mitchell wrote and directed The Scene, a 20-episode online drama that was viewed over 8 million times in 90 countries. He has published two national comic book series, and he recently wrote and produced an online drama entitled Stream, starring Whoopi Goldberg.
Social Video: Game Changer for Facebook Marketers June 28, 2012 | 3:15pm - 4:00pm
matthewroche
MATTHEW ROCHE Co-CEO and Founder BO.LT @matthewroche Matthew Roche is Co-CEO and Founder of BO.LT, the new Page-sharing Service. Over 15 years, Matt and his brother James have created three successful startups. Their most recent company, Offermatica, defined the category of online testing and targeting and is now the Adobe Test and Target platform, which serves billions of impressions per week. Prior to Offermatica, Matt advised and built solutions for many of the most powerful companies in the world including Wal*Mart, Intuit, Intel, CNET, Nike and many others. Matt has spoken and written on a wide range of approaches to removing the barriers that separate marketers from their audience. Matthew is a graduate of Yale University.
KEYNOTE:The Verbification of the World June 28, 2012 | 8:30am - 9:15am
kevinryan
KEVIN RYAN CEO Motivity Marketing @KevinMRyan Kevin Ryan founded the strategic consulting firm Motivity Marketing in April 2007. Kevin previously served as the global content director for Search Engine Strategies and Search Engine Watch. He's a seasoned search and advertising industry veteran. His former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, a 2006 Advertising Age Top 20 search engine marketing firm. Kevin has published over 200 articles on search and interactive marketing in industry publications such as iMedia, MediaPost, ClickZ and Search Engine Watch. His former client roster includes notable brands including Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands. Widely quoted and recognized as an industry expert, Kevin has appeared in news and information resources such as CNN, The Associated Press, Wall Street Journal, USA Today, and New York Times. Additionally, Kevin has volunteered his time for the Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), and regional organizations such as The 212 Interactive Club and regional Direct Marketers Association (DMA).
Facebook Ads: Can They Promote More Than Just Likes? June 29, 2012 | 11:30am - 12:30pm
davidschnepp
DAVID SCHNEPP COO & Co-Founder digital playspace David has over 12 years’ experience specializing in business development, marketing, and operations for early-stage and emerging growth companies in the internet, film/TV, financial services and e-business industries. Most recently David has been advising a series of new ventures focused on the on-line games and social networking markets.Since 2000, David has provided services to a select client base that includes PreCash, LegalZoom.com, Free411, NearU Search, RKO Pictures, and Nena Media. In addition to his business consulting services, David has spent over 18 years advising numerous local, state , and federal government agencies on low-income asset development policies, small business financing, electronic commerce and technology transfer from university research centers. David received a Masters of Management from Northwestern’s Kellogg Graduate School of Management, with an emphasis in marketing, strategy information technology. He is currently the Chair of the Development Committee of Women In Games International.
Monetizing Facebook Games through Advertising June 28, 2012 | 9:15am - 10:00am
robertscoble
ROBERT SCOBLE Tech Evangelist, Blogger, Author and Startup Liaison Officer, Rackspace @scobleizer A well known video blogger who covers technology, Robert Scoble is a cult hero in the digital world who has interviewed more than 3,200 "geeks" about culture-shaping technology. He is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. As a content creator, his opinions resonate within Silicon Valley and beyond. He currently works for the web hosting company Rackspace and helped develop its content and social networking site Building 43. He previously worked for Fast Company as a video blogger. He is the co-author, with Shel Israel, of Naked Conversations: How Blogs Are Changing The Way Businesses Talk With Customers.
KEYNOTE:The Verbification of the World June 28, 2012 | 8:30am - 9:15am
reidspice
REID SPICE Director of Product Strategy Kenshoo @reidspice Reid Spice is director of product strategy at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing, social media and online advertising. Kenshoo powers 7 of the world’s top 10 retailers, 9 of the 10 largest ad agency networks, and 23 of the Fortune 50 companies. Spice leads the go-to-market plans for Kenshoo Social, a leading platform for managing sophisticated social advertising campaigns at scale. Reid has eight years of diverse digital marketing experience. In his previous work at top-ranked digital agency iCrossing, Reid managed a team of strategists inside the paid search department, providing guidance for key accounts, defining the product roadmap for the Merchantize media management software, and establishing training programs and best practices for all search media teams worldwide. Prior to that, Reid lead the San Francisco paid search team and spent a year running the SEO group at NewGate Internet in Sausalito, CA.
Competitive Analysis on Facebook June 29, 2012 | 3:45pm - 4:30pm
gregsterling
GREG STERLING Founder Sterling Market Intelligence @gsterling Greg Sterling is the founder of Sterling Market Intelligence, focused on the Internet's impact on offline consumer behavior. He is also a senior analyst with Opus Research's Internet2Go program and a contributing editor with Search Engine Land. Previously Sterling ran BIA/Kelsey's Interactive Local Media program. Before ILM he was a producer at TechTV. Before that he was part of the pre-launch editorial team at AllBusiness.com. And way back in the early and mid-1990s, Sterling was a practicing attorney before leaving law to join the manic world of online marketing.Sterling is frequently cited and quoted in leading US publications regarding the search, local and mobile markets.
Facebook Places: Deals and Store-Level Marketing June 28, 2012 | 11:45am - 12:30pm
CHRISTIAN TAYLOR Founder and CEO Payvment, Inc. @ChristianTaylor Christian Taylor is the founder and CEO of Payvment, Inc., the #1 Facebook ecommerce platform. From 2002 to 2007, Taylor was President of Xcreative Interactive, a successful, interactive media and web development firm that helped media and entertainment clients like Disney, Lionsgate and Universal Studios build their brands on Facebook and engage audiences. There, he saw the opportunity to create an easy-to-use technology platform that would make brand-to-social consumer connections more valuable and actionable. With this vision, in 2009 he and co-founder Joelle Musante created Payvment and today, more than 100,000 retailers of all sizes use the award-winning Payvment platform to engage with customers and sell millions of products right from their Facebook pages. In 2011, Payvment launched the first Shopping Mall on Facebook to market all its sellers’ products to Facebook’s 850 million users. Payvment is growing rapidly, adding hundreds of storefronts and tens of thousands of products per day.
CLIFFORD TORNG VP Marketing TigerLogic @TigerScion A science fiction fan, Cliff follows the tenant “to explore strange new worlds . . . to boldly go where no man has gone before.” Earning both a BA and MBA from Cornell University, Cliff first joined Grey Advertising, where he helped educate the masses on the benefits of a fiber diet (Post fiber cereals) and introduced the concept of “healthier” frying (P&G canola oil). In 1991, Cliff joined Saatchi & Saatchi Advertising to open up the first foreign ad agency in China. Over the next five years, the agency introduced 22 new product concepts to the marketplace, and the firm became the largest legal, tax-paying agency of the time. In 1996, Cliff joined Nike, where he helped take Nike Soccer brand from $40 million to $1 billion plus. Cliff was also instrumental in the launch of many new concepts, including NikeID, Nike Free, Nike Shox, Nike SPARQ, NKE6.0, and the Nike Air Zoom cricket shoe series. Starting in 2009, Cliff helped Movie Gallery innovate its offering, and then in 2010, he worked in the world of luxury fashion with Ralph Lauren, supporting David Lauren’s visionary digital strategies. Today, Cliff is at TigerLogic, driving new platforms such as yolink and Postano, helping customers visualize and increase the impact of their content and their data. Cliff lives in Portlandia, where he resides with his Kiwi wife, Annette, and their two Chi-wi (Chinese-American/Kiwi) kids, Zac and Khulan.
CHRIS TUFF SVP, Director of Earned and Emerging Media 22squared @christuff Chris Tuff was one of the first marketers to work directly with Facebook, beginning his relationship with them in 2005. Chris brings his nine years of digital marketing experience and seven years of social media experience to help lead the social media team in strategy and execution for our clients; most recently he helped grow Buffalo Wild Wings’ Facebook page from 75,000 fans to almost five million in just over two years and Baskin-Robbins from 400,000 fans to more than four million in 18 months. His strong background in this area comes from building the Sunao/Emerging trends department at Moxie Interactive (the interactive arm of Zenith/Optimedia) from one person to over 30. His brand experience consists of such household names as 20th Century Fox, Cartier, Coke, Garnier, The Home Depot, HP, Hulu, Jim Beam, Nestlé, Puma, Verizon and Verizon Wireless.
TODD TWEEDY Managing Director Audience Machine @audiencemachine Todd Tweedy has more than 16 years business experience in dialog marketing, community practices, and public affairs. Recognized by Forrester Research as a leading Instant Messaging industry expert, Todd has been widely praised for his groundbreaking work in real time communications. His study on the challenges businesses face in implementing customer-facing communication strategies was downloaded over 150,000 times. His main focus is on identifying circumstance-based insights that are linked to motivation and interest combined with the social readiness of a firm and their digital technology platform to create relevant communication campaigns and opportunities for business growth. His industry knowledge covers strategic marketing, data-driven communication strategies and participation models, organic search marketing and SEM as well as being a husband and parent to three tech-savvy kids.
petervogel
PETER VOGEL Co-Founder Plink @pvogel Peter Vogel is co-founder of Plink, a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores. He has more than a decade of executive-level, online sales and marketing experience, specializing in performance-based marketing, media buying and monetization of social media. Most recently, Peter was senior director of marketing and industry scout at Adperio, an interactive agency specializing in affiliate marketing, in-game advertising, social gaming monetization, virtual currency and Facebook Credits monetization. At Adperio, he incubated the idea of Plink, co-founded the company and spun it out of the interactive agency in 2011. As a pioneer in CPA based advertising, Peter was previously co-founder of Memolink.com and led the company's sales team from 1997 through the mid 2000's establishing relationships with Fortune 500 advertisers when performance based advertising was still in its infancy. He received a BA from Washington University in St. Louis in Economics.
martyweintraub
MARTY WEINTRAUB President aimClear @aimclear Marty Weintraub, CEO of search and social media marketing firm aimClear, will lead the "Facebook ROI, Show Me the Money!" panel. His online marketing experience dates to 1992, the dawn of the interactive era. However, Marty's career has spanned more than two decades working in traditional and online marketing channels. He's been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." Client credits have included Siemens, Martha Stewart Omni, BlueCross, ChaCha, AngiesList, PolyGram, ThirdDoor, The Washington Post, CBS, Knight Ridder, SecondLife and many others. aimClear® has marketed clients on Facebook since 2006, ranging from iconic name brands to SMBs. Team members speak all over the world, on the cutting edge, about Facebook and social media marketing. The company has become internationally recognized for its work in the field, training marketing departments, globally. The agency is headquartered in Duluth and St. Paul, Minnesota.
Mining Deep Facebook Tactics From Search History June 28, 2012 | 4:00pm - 4:45pm Facebook Ads: Can They Promote More Than Just Likes? June 29, 2012 | 11:30am - 12:30pm
mitchellweisman
MITCHELL WEISMAN Founder and CEO LifeStreet Media Mitchell is the founder and CEO of LifeStreet Media, the leading in-app display advertising solution for social (Facebook) and mobile (iOS, Android) app developers. The largest ad network on Facebook, LifeStreet Media distributes more apps on Facebook than any other third party provider and has helped many social and mobile advertisers and publishers grow their user bases and their revenue. Prior to LifeStreet, Mitchell served as Senior Vice President at Claria Corporation where he oversaw a wide variety of functions and helped build that company from a pre-revenue startup into a highly profitable Internet property producing $26 million in EBIT and $120 million in annual revenue. Previously, Mitchell spent seven years in technology venture capital and private equity investing, including several years working with Farley Industries’ private equity team in Chicago, and becoming Founding Partner of Farley’s West Coast investment arm in Silicon Valley. Prior to joining the Farley organization, Mitchell was the 6th investment professional at Starwood Capital Group where he worked on that company’s first $250 million of hotel acquisitions. Mitchell graduated with a Bachelor of Science degree in Economics from the Wharton School of Business at the University of Pennsylvania as a Benjamin Franklin Scholar, a University Scholar, and a Joseph Wharton Scholar.
Monetizing Facebook Games through Advertising June 28, 2012 | 9:15am - 10:00am
jeffwidman
JEFF WIDMAN Co-Founder PageLever @PageLever Jeff has been cited as an expert in Facebook marketing by AllFacebook, the Wall Street Journal, AdAge, Wired, Mashable, TechCrunch, Inc, Entrepreneur, InsideFacebook, etc. He helped YouTube become the fastest growing fan page in all of Facebook using purely organic tactics. Companies he's advised include Microsoft, Intel, the Washington Redskins, Mint.com and more.
He couldn't find a tool that gave him the information he needed to be a better Facebook marketer, so he cofounded PageLever to be a Facebook analytics tool that provides answers, not just data. Currently PageLever measures more than 1 billion Facebook fans across customers that include 4 of the 10 largest Facebook pages.
Competitive Analysis on Facebook June 29, 2012 | 3:45pm - 4:30pm
katrinawong
KATRINA WONG Vice President of Marketing Socialbakers @KatchMeSocial As vice president of marketing, Katrina Wong leads the company’s global go-to-market strategy, with focus on the U.S., UK, France and Germany. Prior to Socialbakers, Katrina led corporate marketing for the Benchmark-funded subscription billing company, Zuora, founded by Salesforce.com’s Chief Strategy Officer, Tien Tzuo. Prior to Zuora, Katrina was responsible for developing marketing strategies for SAP’s entry into the SaaS market. Prior to SAP, Katrina worked at Salesforce.com deploying CRM solutions for global Fortune 500 companies. Katrina is currently on the advisory board at two early stage start-ups, Deal Décor and SupaStar Interactive. Katrina has been featured in media around the country including an interview on NBC Bay Area, Cox Media, AllFacebook and more.
Competitive Analysis on Facebook June 29, 2012 | 3:45pm - 4:30pm
katrinawong
TOBY YODER Enterprise Business Leader Buddy Media @Toby_Yoder Toby Yoder is an enterprise business leader with over 17 years of consultative sales and management experience and a track record of delivering results across roles, industries and companies. Toby comes to Buddy Media after more than three years at Salesforce.com, most recently serving as Regional Vice President, Commercial Sales. In his current role, he manages the sales team in Buddy Media’s San Francisco office, where he spearheads strategies and initiatives to partner with the largest companies in the world. Toby is a frequent guest speaker on brand strategy, social media and advertising with key industry organizations, and is widely considered a thought leader within the digital industry. He graduated from Indiana University at Bloomington with a degree in Public & Environmental Affairs in 1993.
dennisyu
DENNIS YU Chief Executive Officer BlitzLocal @dennisyu Dennis Yu is CEO of BlitzLocal. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
Facebook Places: Deals and Store-Level Marketing June 28, 2012 | 11:45am - 12:30pm

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stewartquealy
STEWART QUEALY Director of Content, Events/Conferences mediabistro.com @StewQ Stewart joined the Mediabistro team in 2010 and currently curates the live events and conferences. Previously, he played a leadership role in running the Search Engine Strategies (SES) events as part of the original content team at Incisive Media. Prior to that, Stewart worked with Jupitermedia and was responsible for launching emerging technology and interactive marketing events such as the Jupiter/IAB Advertising Forum, Plug.IN, Game Market Watch, Enterprise Linux Forum and ClickZ Online Video Advertising Forum. Stewart has also worked closely with the open source Apache Software Foundation (ASF), the IT Service Management Forum (itSMF), and the Object Management Group (OMG). 

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To submit a speaker for consideration, please email the following materials to stewart@mediabistro.com:

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Speakers should be submitted 90+ days prior to the event.

Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.


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