AllFacebook Marketing Conference
Facebook Marketing Immersion
December 4-5, 2012 | New York City
produced by WebMediaBrands, AllFacebook, and SocialTimes

Program

December 4

8:15 am
Registration and Breakfast
9:00 am - 9:30 am
KEYNOTE: Supercharging Your Brand on Facebook
9:30 am - 10:00 am
Brand Voice and Personality: Cultivating Better Conversations on Facebook
10:00 am - 10:30 am
AM Break
10:30 am - 11:00 am
Understanding the Most Valuable Digital Real Estate: The Facebook Newsfeed
11:00 am - 11:30 am
Vendor Workshop: 6 Secrets to Make Your Facebook Page Stand Out from the Rest
11:30 am - 12:15 pm
You Don’t Need a Million Facebook Fans!
12:15 pm - 1:15 pm
Lunch roundtable discussion sponsored by:
ampush
Outlook for Advanced Facebook Features (FBX, Open Graph, and More) and How to Determine Which are Best for Your Campaign
1:15 pm - 2:00 pm
The Impact of Facebook’s Open Graph on Marketers
2:00 pm - 2:45 pm
Facebook Ads: Can They Promote More Than Just Likes?
2:45 pm - 3:15 pm
PM Break
3:15 pm - 4:00 pm
Connecting the Social Revenue Dots: Facebook and Beyond
4:00 pm - 4:30 pm
Friend-to-Friend Marketing: A Look Inside by Wrapp and The Gap
4:30 pm - 5:00 pm
How UNICEF Shares on Facebook: Building off Local and Global Results
5:00pm - 5:30 pm
The Great Lie of the 'New' Social Media Metrics
5:30pm - 6:30 pm
Reception

December 5

8:15 am
Registration and Breakfast
9:00 am - 9:45 am
Competitive Analysis on Facebook
9:45 am - 10:15 am
Dominating Scale with Facebook Technology to Drive True ROI
10:15 am - 10:45 am
AM Break
10:45 am - 11:15 am
Integrating Facebook into your Marketing Strategy
11:15 am - 11:45 am
Vendor Workshop: Protect Your Brand Pages
11:45 am - 12:15 pm
Social Media Failures and How to Avoid Them
12:15 pm - 1:15 pm
Lunch sponsored by:
ampush
1:15 pm - 2:00 pm
How Professional Sports are Monetizing through Facebook
2:00 pm - 2:45 pm
Asymmetrical Warfare on Facebook: Outengaging Competitors 3x Your Size
2:45 pm - 3:15 pm
PM Break
3:15 pm - 4:00 pm
How Social Is Changing the Search Game
4:00 pm - 4:45 pm
News From The Edge: The Latest Developments from Facebook
4:45 pm - 5:15 pm
Fan as Creator: How to Produce Your Next Video Ad Through Contests on Facebook

To submit a speaker for consideration, please email the following materials to events@mediabistro.com:

  • Biography and headshot of proposed speaker
  • The event you are submitting the speaker for, and reason why he/she is a good fit
  • Links to any appearances, previous speaking gigs, video, podcasts, or press
  • Appropriate contact information

Speakers should be submitted 90+ days prior to the event.


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